February 9th Northern Grapes Project Webinar Announcement and Registration

Apologies for cross-posting.

Here is information about the upcoming NGP webinar.

The Northern Grapes Project Webinar Series

“Branding and Best Management Practices for Cold Hardy Wines and Wineries”

Bill Gartner Dan McCole

Tuesday, February 9th, 2016

12:00 Noon Eastern (11:00 am Central)

7:00 pm Eastern (6:00 pm Central)

Branding is a marketing activity that aims to establish an image in the consumer’s mind in order to attract and keep customers. Because of dramatic recent growth, branding is especially important in cold-climate wine regions where consumers (and potential consumers) are less familiar with cold-hardy wines and the areas where they are produced. The key to a successful and sustainable cold-hardy wine industry relies on creating a positive images in consumers’ minds of cold-hardy wines, emerging wine regions and the individual wineries. In this webinar, Bill Gartner of the University of Minnesota and Dan McCole of Michigan State University will share best practices for branding cold-hardy wines based on several branding-related studies conducted recently as part of the Northern Grapes Project.

If you have received this email from someone other than Chrislyn Particka, you need to register via the link below:


Registering for one Northern Grapes Webinar will place you on the mailing list, and you will receive announcements and connection instruction for all further Northern Grapes Webinars.

Registration will close at 8 am (Eastern) on Friday, February 5th.

Registration is NOT required if you received this email directly from Chrislyn Particka, as it means that you are a member of the Northern Grapes Webinar mailing list.

All members of the Northern Grapes Webinar mailing list will receive an email the Friday before the webinar containing the web address (URL) for both webinar sessions as well as connection instructions.

There is no charge for this webinar. If you cannot attend one of the live sessions, recordings of all webinars are posted on our website (http://northerngrapesproject.org/?page_id=257) within one week of the webinar date.

Feel free to email Chrislyn Particka (cap297) with any questions, if you want to check your registration status, or if you’d like to be removed from the Northern Grapes Webinar mailing list.

Please note: WebEx will no longer be supporting the following operating systems:
• Windows Server 2003
• Windows XP
• Mac OS X 10.6
This means that WebEx users will be unable to join or start WebEx meetings, or use any other WebEx application from computers that use these operating systems. Please upgrade computers to a supported operating system so you can continue to use WebEx without interruption.

Further Northern Grapes Project information is available on-line at


The Northern Grapes Project is funded by the USDA’s Specialty Crops Research Initiative Program of the National Institute for Food and Agriculture, Project #2011-51181-30850.

Chrislyn A. Particka, PhD

Extension Support Specialist

Cornell University

School of Integrative Plant Science, Horticulture Section

630 W. North Street

Geneva, NY 14456


315-787-2449 (desk)

315-787-2216 (fax)