Category Archives: Marketing

Registration is Open for UVM Maple Business Short Courses

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UVM Extension offers two online short courses for current and prospective maple producers that begin in late October. Each course includes four classes (1.5 hours each), once per week, and teaching assignments that get participants completing real time analysis and making immediate decisions to enhance their business. Registration in now open for the Maple Business Planning and Maple Financial Planning short courses.

For more information see the course descriptions and registration information on the Events page at www.maplemanger.org. Or click the file below to view or share the informational flyer.

Maple-Classes-Flyer_Fall-2021Download

Maple Market Insights

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The Vermont Agency of Agriculture, Food and Markets, with the Atlantic Corporation, has created an online interface that enables users to explore results from a 2020 Northeast United States consumer preferences survey.  Maple sellers can run interactive analyses of the results from over 1,500 participants at The Maple Data Dashboard to investigate the market demand for maple products.

UVM Maple business has published the summary fact sheet Maple Market Insights with key findings from the market research and the link to the interactive Maple Data Dashboard at the Vermont Agency of Agriculture website.

UVM Extension Agricultural Business To Host Weekly Web Forum

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For the remainder of April UVM Extension Agricultural Business will host a 30-minute web forum every Thursday at 12:30pm to keep pace with emerging COVID-19 issues faced by farm and forest businesses. Each session will include an update on market situations for our farming sectors and information on hot topics, as well as time for questions and discussion.

 Weekly Focus Topics:

  • April 16th:  SBA Emergency Loan Programs
  • April 23rd:  Cash Flow Triage for Small Business
  • April 30th: Digital Entrepreneurship and Online Marketing

Please register in advance for this web meeting.

Contact Mark.Cannella@uvm.edu to register.

Watch for updates about this series on our blog.

UVM Extension Agricultural Business Educators are available for consultation

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If your farm, forest or maple business is under pressure to plan for COVID-19 disruption, our educators are available for business coaching and can assist with locating resources. We can help with critical business decision-making, assessing changes to markets, financial planning and other issues facing your enterprises.

Contact one of our educators by email or leaving a voicemail to make an appointment:

Maple Planning Tools are Now Available Online

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vtmaplebiz.org

University of Vermont has created a suite of short-form business planning tools for maple operations. The Maple Business website provides web-based modules that include a yield calculator, a pricing tool with a sales forecast report, and a budget tool with a cost analysis report. A self-guided business plan is also available for users to draft and print sections of a written business plan. The modules offer an optional log-in feature that enables users to save their progress and return to work on their plan at another time.

Are you developing a new marketing plan? Using the Gross Sales Forecast a maple producer can take their entire maple crop and assign it to different container sizes and prices. Here is a sample report for 6,000 tap enterprise selling 80% of the crop as bulk syrup and 20% in retail containers.

More Maple Business Coming in 2019

Northeast Maple Producer Survey: In late August UVM Extension will be sending a survey across the Northeastern United States inquiring about business practices, business outlook and forestry practices.

Maple Leasing Resources: In Fall 2019 UVM Extension will begin publishing a series of maple leasing templates and legal resources to guide the development of business partnerships and other business-to-business relationships.

Are you looking for a new resource or business calculator to move your decision-making forward? Contact Mark Cannella at UVM Extension Maple Business today and share your ideas!

Crop Insurance Resources and Winter Webinars

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From Jake Jacobs, UVM Crop Insurance Education Coordinator

A series of webinars on various crop insurance topics is being presented this winter through a combined effort between Penn State Extension and National Crop Insurance Services (NCIS).  These are designed to familiarize farmers with the various insurance options and to help producers make decisions about how crop insurance might fit in with their farm’s risk management plan.  For each crop, participants will learn:

  • What crop insurance products are available
  • What risks are covered
  • How different types of insurance work
  • What options within each policy are available
  • The application process
  • Where to go for additional information and help

Here are the webinars scheduled in the 2nd half of February:

2/26/19              Green Peas

2/28/19              Oats

https://cropinsuranceinamerica.org/pennsylvania-crop-insurance-webinars/

For a complete list of all remaining topics in the webinar series, go to the NCIS webinar link:

For resources on agricultural risk management for Vermont producers, visit the UVM Ag Risk website

https://go.uvm.edu/ag-risk

USDA and the University of Vermont are equal opportunity providers and employers. This material is funded in partnership by USDA, Risk Management Agency, under award number RM18RMETS524C022.

2019 Maple Production, Markets and Programs

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It’s “all systems go” across the US maple regions in February. Producers have begun to tap trees and troubleshoot tubing systems. With only a few rumors of early sap collection in January most Vermont producers have begun or are about to begin setting taps for the 2019 crop. Drop line and spout sanitation practices paired with high vacuum tubing systems enable longer tap hole longevity to catch early runs and maintain production later in the season. UVM Proctor Maple Research Center leads the nation in maple production research and Vermont producer yields continue to lead the nation (see USDA NASS reports on the Extension Maple Pages).

The UVM Extension Maple Program, Addison County Maple Sugarmakers and the statewide VMSMA organized three maple conferences in January. Workshop topics included production, forest health, and food safety. Attendees and presenters put a large emphasis on market conditions. Industry leaders felt the expansion of maple taps continues but it has slowed in the past two years. Representatives from Quebec indicated that roughly 60% of the recent FPAQ 5 Million tap expansion allowance is currently hitting markets. The remaining taps are still being set up over the next few years. The general outlook is that US bulk maple syrup prices will hover near $2.00-$2.10 plus premiums for 2019. No one was willing to predict prices would increase but there was general agreement that nothing significant has prompted the price to drop below $2.00 per pound. Local maple marketers shared insights that wholesale and retail competition has grown dramatically in the northeast. Many marketers are setting their sights on consumers outside the northern maple belt region. Maple businesses are also working to differentiate themselves with unique products, packaging and branding to maintain sales. Large packers reminded attendees that Canadian syrup imports remain competitive due to the current US-Canadian currency exchange rates. Meanwhile, pure maple syrup is well positioned for consumer demand for natural sweeteners in the United States.

A new Maple Cheerios hit stores recently!!!

Three new projects began this fall in Vermont to support maple syrup production and marketing through 2021. National USDA Acer Access and Development Projects.

Policy Options for Maple Marketing into the Future

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New maple products like sap beverages and infused syrups now join the classic pure maple syrup products on store shelves and online platforms. Will US maple market policy and collective marketing entities  innovate in new ways too? What options are available for collective marketing efforts here in the United States?

Two possible options for the maple sector are producer cooperatives and federal market orders. Both options require strong leadership from industry representatives, committed support from members and ongoing management to sustain the effort.

Market Orders:

Vidalia onions, “Got Milk”, Florida Oranges…sound familiar? Producers in these industries approved collective efforts funded by small assessments (often pennies per pound) through a Federal Market Order (FMO). FMOs provide a way for producers and handlers to work together to accomplish things they could not achieve on their own. Orders do this by (1) maintaining the high quality of product that is on the market; (2) standardizing packages and containers; (3) regulating the flow of product to market; (4) establishing reserve programs; and (5) authorizing production research and marketing efforts.    Read more about current Specialty Crop Market Orders on the USDA Agricultural Marketing Service website.

Producer Cooperatives

Producer cooperatives can be formed in many different ways with different goals. Cooperatives could range in size from only a few producer members to thousands. A new Cooperative establishes a legal business entity that is owned and overseen by members. Here is a list of co-op activities that may be relevant for a group of maple producers/members.

  • Collective ownership of processing facilities to store, process, and package bulk syrup into a marketable format.
  • Collective ownership of pooled market-ready product and/or active marketing efforts to sell the products.
  • Supply Cooperative: pooling member demand to access production inputs and supplies at reduced costs to its members.
  • Establishment of farm gate prices/contracts that eliminate the year to year volatility and uncertainty of final crop sales prices after the production season.
  • Establishment of verified product standards or unique features that enhance the distinction of coop products from other similar products available to consumers
  • Coordinating large numbers of participants into a unified and powerful voice for political organizing and communications campaigns that promote the interests of the membership.

Examples of specialty crop  farmer coops in the US that are relevant to maple producers:  Hazelnut Growers of Oregon, Organic Valley (CROPP), Deep Root Organic Coop.

 

2018 Business Skills Workshops for Logging Professionals—November 7th and 8th

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UVM Extension will offer this free workshop for logging companies on November 7th (Rutland, VT) and November 8th (Hardwick,VT). Presentations will cover a range of topics from industry updates to marketing strategies and include new presentations not included in past years. Presenters include: Sam Lincoln (VT Dept of Forests, Parks & Recreation), Paul Frederick (VT Dept of Forests, Parks & Recreation), Chris Lindgren (UVM Extension), Christine McGowan (VT Sustainable Jobs Fund) and Steve Bick (Northeast Forests, LLC). Learn more about the program and how to register!

Maple Markets: International Trade Snap-Shot

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US-Canada

Update: On October 1st 2018 the new United States-Mexico-Canada Agreement (USMCA) was announced…details are still emerging (10/4/18) Original post written on 9/30/18. Canada placed a 10% tariff on US maple syrup exported into Canada in 2018. While some US syrup or US finished maple syrup goods do get sent to Canada the volume is small. This trade dispute retaliation from Canada is not expected to have huge impact on US maple syrup distribution. Canada exports far more syrup into the United States. The overall US-Canada trade situation that include steel, aluminum and other products  will have a more pronounced impact on maple equipment and manufactured goods crossing the US-Canada border.

Roughly 62% of Canadian export syrup reaches the United States. The result is that over half of maple syrup consumption in the United States is Canadian syrup. The UVM Extension Maple Business team ran a rough calculation on the 2017 value of Canadian syrup imported into the United States. The Canadian imports represent roughly 18 million maple taps at the prevailing US maple yield per tap.

A look at recent and defunct trade agreements…..

European Union

Comprehensive Economic and Trade Agreement (CETA) was approved in 2017. CETA includes Canada and the European Union.  The agreement removes tariffs on Canadian syrup imported into the European Union. The US is not part of this agreement and US syrup is subject to an ~8% tariff when imported into the EU.

Trans Pacific Partnership (TPP) Trade Agreement

This agreement between many nations was set to eliminate the 17.5% tariff on US (and Canadian) maple syrup entering Japan. Japan represents a significant existing export market for Canadian maple syrup and a possible growth area for US exports in the future. The United States pulled out of this trade agreement in 2017 and the tariffs on US maple remain in place.

The New Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) This agreement was made by the remaining TPP nations without the United States. Under that deal the tariffs on Canadian syrup imported into Pacific nations will be phased out in the next few years.