When you are planning a bold farm diversification or expansion who do you want on your planning team? An ultra-advocate….”we can do this!” or the devils-advocate… “here is something that could really go wrong!”. Consider the premortem analysis process. Don’t wait to complete the postmortem debrief after the project fails. At that point it is too late. The team can learn from the mistakes but it will be too late to recoup sunk capital, time and possibly relationships that suffer from the failure.The premortem analysis takes an important look at all the factors that can wreck your project. It is a key process to anticipating these risks, fine tuning the plan and building in sufficient contingencies.. Business advisers can facilitate this process or business owners/project leaders can do it within their groups.
Feasibility planning regularly suffers from over-optimism or key leaders that are over-invested in success (at all costs!). The project premortem is an essential step in the planning process. Here is a list of key steps to complete the project premortem
- Gather key projects members and stakeholders that have already been briefed on the anticipated project goals.
- Make the announcement “the project has failed”.
- Team members must start with the brainstorm first (don’t try to problem solve). Ask participants to list 2-3 the things that caused the failure. Ideally, get people to develop their list independently without group conversation. Create space for all team members to get their perspective into the process.
- Team leaders and/or the group reviews the premortem symptoms and ranks the highest priority items.
- Look for ways to strengthen the project plan.
Farming is a risky business and certain farms are challenged to retain profits. At any point in the business planning process it is OK to ask, “is there more evidence pointing to project failure compared to success? Can this be a viable project?”
The premortem perspective will bring your farm planning to a higher level. Forcing projects to fail on paper will improve a manager’s ability to make them work in real life.