A journalist asked me to say something about the use of animal mascots for commercial purposes. In an email, she wrote: “What does a brand owe an animal mascot, especially one at risk? For instance, polar bears face rapid habitat loss, yet Coke has only donated $2 million to the WWF for conservation efforts. There’s also Kellogg’s […]
Posts Tagged ‘WWF’
The semio-ethics of Coke’s polar bear mascots
Posted in EcoCulture, MediaSpace, tagged animals, branding, brands, Coca-cola, environmental communication, mascots, polar bears, WWF on October 16, 2014 | 2 Comments »
Categories
- … (54)
- Academe (99)
- AnthropoScene (50)
- BlogStuff (48)
- EcoCulture (158)
- GeoPhilosophy (250)
- ImageNation (85)
- MediaSpace (128)
- Politics (145)
- SoundScape (30)
- SpiritMatter (100)
Archives
-
Recent Posts
Subscribe to Blog via Email
Shadowing the Anthropocene: Eco-Realism for Turbulent Times
Ecologies of the Moving Image: Cinema, Affect, Nature
Krista Tippett interview
Imperfect Buddha podcast
EcoCultureLab
-