A journalist asked me to say something about the use of animal mascots for commercial purposes. In an email, she wrote: “What does a brand owe an animal mascot, especially one at risk? For instance, polar bears face rapid habitat loss, yet Coke has only donated $2 million to the WWF for conservation efforts. There’s also Kellogg’s […]
Posts Tagged ‘branding’
The semio-ethics of Coke’s polar bear mascots
Posted in Eco-culture, Media ecology, Visual culture, tagged animals, branding, brands, Coca-cola, environmental communication, mascots, polar bears, WWF on October 16, 2014 | 2 Comments »
Categories
- Academe (107)
- Anthropocene (68)
- Blog stuff (51)
- Cinema (87)
- Climate change (72)
- Cultural politics (41)
- Eco-culture (171)
- Eco-theory (51)
- Manifestos & auguries (39)
- Media ecology (116)
- Music & soundscape (38)
- Philosophy (259)
- Politics (163)
- Process-relational thought (99)
- Science & society (33)
- Spirit matter (125)
- Uncategorized (56)
- Visual culture (87)
Translate
Archives
Subscribe to Blog via Email
Subscribe2
Top Posts & Pages
Popular resources
Books & articles
Interviews & music
Associated sites
a:-i
@aimmanence- New post: Race-shifting, gender transitioning, & other identity moves https://t.co/HbBOI1rhWF
about 1 month ago
- New post: Race-shifting, gender transitioning, & other identity moves https://t.co/HbBOI1rhWF
Immanence on Facebook
-
