A journalist asked me to say something about the use of animal mascots for commercial purposes. In an email, she wrote: “What does a brand owe an animal mascot, especially one at risk? For instance, polar bears face rapid habitat loss, yet Coke has only donated $2 million to the WWF for conservation efforts. There’s also Kellogg’s […]
Posts Tagged ‘branding’
The semio-ethics of Coke’s polar bear mascots
Posted in EcoCulture, MediaSpace, tagged animals, branding, brands, Coca-cola, environmental communication, mascots, polar bears, WWF on October 16, 2014 | 2 Comments »
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