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Bergson & the universal image machine

February 5, 2010 by Adrian J Ivakhiv

There’s something about our time that is very Bergsonian, in the sense that there’s a kind of simultaneous opening up of the past and the future, the former feeding the possibilities of the latter. At the same time as new technological tools propel us ever forward on trajectories of embodied interactivity (the internet, iPod-iPhone-iPad, YouTube, Facebook-Twitter, etc.), recording technologies (those that preserve something of the present for the future) combine with technologies of retrieval (those that unlock the past, from historical and archaeological tools to sampling technologies, about which see Copyright Criminals) to enable an ever deeper digging into and opening up of the past. In the process, the past becomes fuel for the reinvention of ourselves toward the future, this reinvention always taking the form of images — which, for Bergson, are central, the shimmering half-way point between mind and matter.

Let me explain. I get that feeling of simultaneously backward and forward glancing, pastwardness and futurity, when, browsing around on YouTube, I find things I never would have thought I’d be coming back to. It’s as if the past were an image archive that is being gradually dredged up, and its fossilized pieces are being liquefied and turned into blood flows that will revive and strengthen certain affective molecular currents, currents still in circulation in the collective social body of the present.

Here, for instance, is Magma, whose potent mix of late John Coltrane-style free-jazz intensity, Steve Reichian symphonic minimalism, Carl Orffian operaticism, and hard, driving rock, sent (mostly French) audiences into spells of ecstasy in the early 1970s. While that performance is from 2006 (old guys getting it together again), it would hardly have happened were it not for the redistribution of their records, archival recordings, and films as DVDs, MP3s, YouTube videos, and the like. Here’s the guitar solo from Kohntarkosz. And then there’s this bizarre film outtake from 1972, with Catholic priests grooving to the Kobaian rhythms. (Kobaia is the planet Magma presumably ‘channeled’ in a series of albums in the 1970s.)

Meanwhile, new films are made from the images of the past. This documentary on “Krautrock,” the German progressive, avant and space rock movement of the late 1960s and 1970s, is quite good:

The music had its fans at the time (more in the UK than in North America), but the documentary does a great job putting it into the much broader context of post-war Germany, the 1960s, the psychedelic revolution, and all that. And yet somehow it doesn’t feel dated to me; on the contrary, it feels as fresh as tomorrow’s news, because I know there are fans out there, Radiohead generation kids and remixers and whoever else listening to these things and reviving them in ways I wouldn’t have imagined possible back in the days when the music industry seemed like one stifling oligopoly. (You can watch all of it on Coilhouse. Thanks to Mutate for the tip.)

None of these are standard History Channel fare. All are products of the internet and MP3-era explosion of musical tastes, one of the cultural victories of our day — the losers being the big music corporations, or at least what they stood for. The corporations themselves are still around, of course, doing the same thing corporations do, and even if they weren’t, they would simply have been replaced by others, made from the same movable parts of the corporate machine. But technology moves forward despite them.


What are the limits to this dredging and setting into motion of the past? The most obvious answer is that the past is divisible into the era of reproducible images and the era that preceded it: BP (before photography) and AP (after), or something like that. Perhaps one day we’ll count backwards to (what we now call the year) 1825, which will be the new Year Zero, when the first permanent photograph was produced by Joseph Nicéphore Niépce in Chalon-sur-Saône, France. Sound technologies came later, and touch and smell reproduction is still, presumably, in its infancy.

But even these demarcations in time seem artificial. Re-creations of the past, stillings of moments intended for preservation as teaching tools, sacred objects, memory emblems, political symbols, personal mementos — all have been with us for as long as there has been something like what we call art. The past, as Bergson (and Deleuze) have argued, is present as memory, and, as such, always remains open to reinterpretation, indeed reconstruction, in the future. It’s always accompanied by virtual possibilities that come to us as feelings, affects, images that flow through us and remake who we are as we open ourselves to them. And as the technologies of historical and archaeological reconstruction allow us to open to them further, deeper (for instance, unlocking the secrets of ancient Greek music; click below), we can reinvent ourselves based on a selection of what we take from the past.

I’m hazarding a guess that Matter and Memory will increasingly be seen as a signpost on the way to a new understanding of time, memory, and the image, an understanding appropriate to a world that is simultaneously image, archive (memory), and movement forward. Something along the lines suggested by Chris Marker’s Sans Soleil — which is viewable in its complete form, in French with Spanish subtitles, here.

Chris Marker’s Sans Soleil. (Godard’s Histoire(s) du Cinema does a similar kind of archival image-retrieval-remix thing, but spread out over several hours; and, so far, without English subtitles.)

A quick afterthought: I should just make clear that by “image” I don’t mean an exclusively “visual image”; I mean the entirety of the perceivable object — image, sound, and whatever else our sensory apparatus lets us take in of it. For Bergson, the universe is an “aggregate of images,” as, for Peirce, it is an aggregate of signs, semiosis all the way down. The two perspectives are compatible, since semiosis refers to the referentiality of signs, or images, the way they indicate other things, other objects, other signs, in an endless Derridean-like network, but with the perceiver, the meaning-beholder, as part of that network. For Bergson it is our material bodies (which seen from the outside are images too) that emplace us within that network and provide the hinge from which we act and affect it. Images are imbued with affects, so the “universal image machine” that I refer to in the title of this post is, in a sense, just another name for the machinic ecology of the universe (in Deleuze & Guattari’s terms) as it is being reworked and amplified in our image technologies (film/”moving image,” image production, retrieval, and synthesis technologies, etc.). All of which are moving more and more quickly around us…

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Posted in Media ecology, Music & soundscape, Visual culture | Tagged archaeology, archive, Bergson, image, Krautrock, Magma, Marker, photography, technology | 13 Comments

13 Responses

  1. on February 5, 2010 at 10:46 am Jarrod

    TrackBack

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    https://aivakhiv.blog.uvm.edu/mt/mt-tb.cgi/197


  2. on February 7, 2010 at 12:57 pm ted

    Great post.

    I did my art history MA thesis, years ago, in part, exploring the Bergsonian influence on Duchamp’s work. I focused a bit more on the vitalist, anti-rules nature of his metaphysics — that defining things locks them incorrectly because things are ever-changing in the flow of time. I saw, and still see, much of Duchamp’s work as a response to the rules laid down by the Cubists (which were really no different than the rules espoused by the Academie de Beaux Arts).

    Thanks for helping to provide another lens at which to look at the web — where things don’t really die and can then be accessed over time (we’ve been watching school house rock with our 6 & 4 y/o) as a repository where this stream of “imagery” persists and where we are free to revisit and examine events and data within.

    One final note, pertaining to your last paragraph, and I can’t recall if I mentioned it in my thesis (it’s been over 10 years) but I used a Duchamp quote in a #mailart piece I did last summer that the viewer essentially completes the work with what he or she brings to the encounter. This is incredibly Bergsonian and really revolutionary in terms of the viewing experience where typically meaning is assumed to be dictated by the artist/academy. Thanks again for this thought provoking piece.


  3. on February 19, 2010 at 8:32 am immanence

    the decay of images (& of bodies)

    Catherine Grant’s wonderful Film Studies for Free has posted a great set of resources on film preservation as part of the Film Preservation Blogathon, which features blog posts, articles, images, videos, tweets, and rallying calls from distinguished c…


  4. on February 6, 2014 at 4:49 pm Acceleration & the short/long/annoying Now | A(s)cene

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