Tag: marketing

VTFGA Fall Marketing

August 5, 2020

Sharing this information from VTFGA President Eric Boire on the fall apple marketing campaign. -TB

From: Eric Boire

Greetings Growers,

As we gear up for our fall marketing campaigns this year I wanted to give you all a quick update on where we stand and what’s going to be different.

  1. The Vermont Department of Tourism is going to run an ad in SevenDays on 9/16 promoting Vermont apples and the fall picking season.  What they need for this ad and potentially some thereafter is some photos from you.  Specifically, photos of you with a mask on in or around your orchard.  There is a pretty quick turnaround on submitting our photos we only have until 8/11 to submit. So please consider getting a photo back to me, dust off the grandparents or kids and get them out in the orchard. They are the most photogenic anyway. Hopefully this is the start of a new relationship the Department of Tourism and getting some fresh fall marketing campaigns going again.
  1. The Vermont Department of Health is going to be participating in the YOUfirst apple program again this year. Just to refresh everyone, VDH purchases around 60-80 certificates from the VTFGA to give out to their qualifying members.  The certificate is good for a half bushel of apples and all you have to do is collect the certificate and turn them back in to me at the end of the season (or just give me the count). They can be redeemed with the VTFGA for up to 35.00 dollars or whatever you charge for a half bushel.  Due to covid, this year VDH is asking for a list of growers who will have pre-packaged half bushels at their orchard.  They want their members to have that option if they are not comfortable with going out and picking this season.  If any of you are interested in learning more about the YOUfirst program in general you should check out the Department of Health’s website under Health Promotion and Chronic Diseases.

Give me a call or email with any questions. Preferably with a photo attached.

Eric Boire

President, VTFGA

Ericboire@gmail.com

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Input Needed for a New Vision of Farming and Food in Vermont

June 19, 2020

Please consider taking this survey to provide input on future policy direction for Vermont farm and food programs. I have worked with Vermont Farm to Plate quite a bit over the years, and their efforts directly affect the programs available to farmers.

From: Paul Costello
Sent: Friday, June 19, 2020 2:34 PM
To: Terence Bradshaw
Subject: Input Needed for a New Vision of Farming and Food in Vermont

  Help Shape Farm and Food Development in Vermont Take the survey for a chance to win a $50 gift certificate   Here’s a message from the VT Sustainable Jobs Fund and Farm to Plate Network:  

Hello Terence,

  The Vermont Sustainable Jobs Fund and Farm to Plate Network are in the process of updating the Farm to Plate Strategic Plan – Vermont’s legislatively enabled statewide food system plan. Your voice matters – we need your input to develop a new vision for farming and food, and prioritize how we support and develop food and agriculture in the next decade! By answering the survey questions you’ll be adding your voice to the plan and helping to shape the next 10 years of farm and food development in Vermont.   Your voice is valuable. Share your input on the future of farming and food in Vermont at https://cutt.ly/F2P-Public-Input. Answering the questions will take about 15-20 minutes. Completed surveys will be entered into a drawing to win a $50 gift certificate to a farmer’s market of the winner’s choice.   We also encourage food and farming organizations in Vermont to share this survey and opportunity with their members to help get the word out to capture as many voices as possible.   Thank you for your time and contributions to this important effort!    

ABOUT FARM TO PLATE: Farm to Plate is Vermont’s statewide food system plan implemented by 350+ member organizations of the Farm to Plate Network to meet the goals of legislation passed in 2009 calling for increased economic development and jobs in the farm and food sector and improved access to healthy local food for all Vermonters. Vermont’s farm to plate food system plan is the most comprehensive in the country and the only state that has complete government engagement. In 2019, Vermont Farm to Plate was reauthorized beyond 2020. The program is managed by the Vermont Sustainable Jobs Fund, a nonprofit organization based in Montpelier, Vermont. www.VTFarmtoPlate.com