Vermont law specifies which products may be labeled and marketed with terms such as “locally grown” and “made in Vermont.” This law is important to protect the integrity and name recognition of the Vermont brand. If your business is intending to use the Vermont name when labeling or branding products, be sure to check out… Continue reading Vermont Origins Guidance for Businesses
Month: April 2024
Guides available to help consumers recognize greenwashing
Greenwashing is a marketing, public relations and sales strategy designed to make a company or product appear environmentally friendly, or “green” when the claims being made have little or no meaningful impact on reducing environmental harms. Greenwashing harms individual consumers as well as the broader marketplace. Consumer Impact As more consumers make purchases or seek… Continue reading Guides available to help consumers recognize greenwashing