A Guardian article making the rounds on social media argues that the mindfulness movement has become “the new capitalist spirituality” — “magical thinking on steroids,” which instead of overturning the “neoliberal order,” now “only serves to reinforce its destructive logic.”
This “McMindfulness,” as Ronald Purser calls it, has been “stripped of the teachings on ethics that accompanied it, as well as the liberating aim of dissolving attachment to a false sense of self while enacting compassion for all other beings.” So instead of “discussing how attention is monetised and manipulated by corporations such as Google, Facebook, Twitter and Apple,” mindfulness advocates “locate the crisis in our minds.” As a result, any “potential for social or political transformation” is “neutered” with practitioners simply improving their ability to cope with “the toxic conditions that make them stressed in the first place,” while leaving those conditions intact and, in fact, strengthened.
None of this is a new argument — it’s been made repeatedly by scholars of religion, including Buddhists (Purser among them), as well as by social critics like Slavoj Zizek. But I want to consider it further, if only because I dedicate one third of Shadowing the Anthropocene to introducing a complete system of mindfulness practice. How does that form of mindfulness — or bodymindfulness, as Shadowing calls it — differ from the “McMindfulness” Purser and others criticize? I’ll try to explain that here.
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