This ad is making the rounds, but in case you haven’t seen it yet, here it is. It is brilliant.
As Jeff Beer puts it, the stock video footage firm Dissolve illustrates the “marketing strategy equivalent of paint-by-numbers” by putting its own goods to the words of Kendra Eash‘s brilliant McSweeney’s piece.
“We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train. [. . .]
“Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing [. . .]
Are all words we chose from a list.”
My question: Does this inoculate us against advertising, or does it just develop newer and more effective tools for it? (Same question goes for Adbusters and other culture-jammers.) After all, won’t we viewers now demand this level of hyper-reflexive irony, to be sold the product that’s niche-marketed just for us?