Tag Archive: Lakoff

My article “From Frames to Resonance Machines: The Neuropolitics of Environmental Communication” is coming out in the next issue of Environmental Communication. Here’s the abstract:

George Lakoff’s work in cognitive linguistics has prompted a surge in social scientists’ interest in the cognitive and neuropsychological dimensions of political discourse. Bringing cognitive neuroscience into the study of social movements and of environmental communication, however, is not as straightforward as Lakoff’s followers suggest. Examining and comparing Lakoff’s “neuropolitics” with those of political theorist William E. Connolly, this article argues that Connolly’s writings on evangelical-capitalist and eco-egalitarian “resonance machines” provide a broader model for thinking about the relations between body, brain, and culture. Environmentalists, it concludes, should pluralize their “frames” and pay greater attention to the micropolitical and affective effects of their language and practices on the communities within which they act, communicate, and dwell.

And a couple of excerpts from the article:

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Robert Brulle has kindly shared his reply to George Lakoff’s article “Why Environmental Understanding, or ‘Framing,’ Matters.” See below for further discussion of the article.

I found Dr. Lakoff’s comments quite interesting and revealing of the limitations of cognitive science in the analysis of social change processes. From a sociological perspective, attitudes and beliefs are the outcome of socialization processes. There are not just two different cultural models available for us to use in our interpretation of the world. Lakoff reduces the complexity and plurality of competing and/or contradictory world views into a highly simplified and individualistic approach. In essence, this is a form of psychological reductionism. For a competing view of value socialization and moral development, I suggest a review of “Moral Consciousness and Communicative Action” by Jurgen Habermas.

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In Why Environmental Understanding, or “Framing,” Matters, published today on the Huffington Post (and on AlterNet), liberal framing guru George Lakoff provides a useful critique of a forthcoming EcoAmerica report on the framing of environmental and climate change issues. While his conclusions are perceptive and make the article a valuable read — I’ll get to those — I find the assumptions underlying his critique worthy of examination. Lakoff is a cognitive linguist, and he contrasts his use of the term “frames” with sociological work on “discursive frames,” rather unfairly biasing the comparison in his favor by suggesting that the sociological approach is “superficial” while his is rooted in the neurobiology of brain functioning.

We think,” he writes, “mostly unconsciously, in terms of systems of structures called ‘frames.’ Each frame is a neural circuit, physically in our brains [sic]. We use our systems of frame-circuitry to understand everything, and we reason using frame-internal logics. Frame systems are organized in terms of values, and how we reason reflects our values, and our values determine our sense of identity. In short, framing is a big-deal.

All of our language is defined in terms of our frame-circuitry. Words activate that circuitry, and the more we hear the words, the stronger their frames get. But if our language does not fit our frame circuitry, it will not be understood, or will be misunderstood.

In translating science for a popular audience, especially in a political context, one of course has to simplify. But I find Lakoff’s simplifications here a bit jarring. They remind me of those Cartesian diagrams of human mental circuitry by which a physical stimulus leads to a neurochemical response leads to a physical reaction (see illustration above), with no place for culture or for a feeling human agent in the middle of it. Lakoff reduces all of our understanding to words (“all of our language” works this way) activating distinct neural circuits called “frames,” which are “organized in terms of values,” with the latter in turn “determin[ing] our sense of identity.” It’s not clear where these “values” come from, or if values and identity have their own separate neural circuits or, if not, what exactly they are. According to Lakoff, “two competing value-based systems of frames,” and therefore two identities, are available “in our politics”: a conservative one and a progressive one. (See his Moral Politics for more on these.)

But my quibbles here are not so much with the simplification of our politics or of the “neural circuitry”; I’m content to acknowledge that a quick polemical Huffington Post article is not the place for articulating a thorough and coherent model of language, selfhood, and society. What’s more important to me, though, is that there seems little role in Lakoff’s model for affect, that is, for individual and collective emotional response, in people’s processing and use of language, concept, metaphor, and image.

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