Our economy changes a little every day as Millennials begin to take on more substantial business roles, opening companies and rapidly becoming a larger share of the workforce. It’s no surprise that their spending habits reflect not only in general consumer behavior, but also a shift in B2B sales.
And the major factor that affects how Millennials spend money is a company’s ethical and moral behavior, especially concerning the environment. The flood of Millennials in the B2C and B2B marketplaces is altering the way companies do business. This changes the game for B2B entrepreneurs and sales professionals who are preparing for the future of commerce.
Learn more (via Forbes) >>