Auto 2.0: How Electric Vehicles are Paving the Way for Modern Mobility

This post was written by Sam Alden ’20. Connect with Sam on LinkedIn.

In the rapidly changing automotive industry, one thing seems certain: the future is electric. From a record number of Super Bowl ads, to Ford’s new charging infrastructure, to Tesla stock surging following the opening of another Gigafactory, firms are jockeying to take advantage of the burgeoning market for electric vehicles (EVs). While this seems like cause for celebration after years of trying to gain traction, EVs are simply the first step in dealing with the larger issues plaguing the auto industry and the future of mobility. Admittedly, it’s a positive step — much like hybrids were an incremental gain on the combustion engine — but larger industry disruption is on the horizon.


Photo, Forbes: The future of autos will soon be defined by ACES trends (autonomous, connected, electric, shared).

Recent excitement and inertia can be traced to rapid advancements in battery technology, an expanding network of charging stations with increased speed, and the success of niche player Tesla. While both battery range and cost have been historically prohibitive, tech advancements have led to an 87% decrease in cost over the past decade while simultaneously increasing their range, as found by a recent report by Bloomberg New Energy Finance (BNEF). It is expected that these advancements will put the cost of an EV level with its gasoline-powered counterpart by 2022, which many experts consider “the point of liftoff” (Deloitte). Automakers are jumping on this, with Ford announcing the construction of North America’s largest EV charging network, “helping customers confidently switch to an all-electric lifestyle”…before they even have a single fully-electric vehicle on the market (Ford). Why? As Ford’s sales decline, Tesla delivered 367,500 EVs in 2019: up an astounding 50% from the previous year (CNN).

So, what’s the problem? 

While EVs eliminate tailpipe emissions, they are only as clean as the source of electricity that powers them. Renewables account for a mere 17% of total electricity usage in the US, making the shift to EVs not quite as clean of a solution as it initially appears (C2ES). Further, as demand for EVs rises sharply over the coming years, the demand for electricity to power them will follow suit, increasing the strain on America’s antiquated energy infrastructure (which recently received a D+ rating by the American Society of Civil Engineers). The future of the auto industry and its push for electrification rests on the ability of the nation’s electricity grid to keep pace with growth. Given recent failures in California, the risk to the industry is already on display. But maybe this type of issue is just the impetus that the renewable energy sector needs to achieve liftoff of its own.

What is abundantly clear is that a transition to EVs ignores the larger issues facing mobility. Rapid urbanization, gridlocked city centers, and the rising costs of owning a car in these areas are the main drivers of change. The emergence of services like Uber, ZipCar, and Waymo One have meant that consumers can increasingly rely on a combination of public transportation and ride sharing services instead of owning a car at all. In fact, it is estimated that US auto sales will decline a staggering 40% by 2040, which paints a pretty stark picture for the auto industry and the need for change (McKinsey). EVs do not provide a solution to these broader issues.

The intent of this post is not to pour cold water on the enthusiasm surrounding the undoubted progress being made by the auto industry. In fact, investment and innovation are both at all-time highs. Rather, it is to make a broader case for sustainability: one that is both strategic and long-term. Yes, the future appears to be electric, but it is also shared, autonomous, and data-driven. Consumers seem to be ready for this transition, but critical infrastructure must be too. As Auto 2.0 enters a make or break period, the industry must get key strategic decisions “right” in order to stay relevant. Firms are starting to realize that their best chance of doing so is by breaking down traditional rivalries and moving forward together. Here’s to hoping that electric vehicles are just the first step.

Sources

My Goals, and Life, After The Sustainable Innovation MBA

This post was written by Ruchi Nadkarni ’20. Connect with her on LinkedIn.

I remember I was 10, when I watched the cartoon network show ‘Captain Planet’ for the first time. It was a show about teenagers who would team up with Captain Planet to keep the spirit of the earth (‘Gaia’) safe. Eerily, little did I imagine that I would live to see the destruction that was only imagined in a cartoon show, come to life. I started my journey at 21, with a nonprofit for animals. It was the most pristine love I could have ever imagined. As life went on, I pondered being another version of ‘Captain Planet’ and 10 years, and millions of happy animals later I hope to expand the course of this odyssey.

The influential driving forces of everything I do in my life stem from uplifting the distanced and forgotten in our world. To me, at this juncture, the environment including waterbodies, land and air combined with the quickly disappearing animals of today are of immediate concern. I am especially passionate about aiding frontier markets with sustainable business solutions addressing their immediate environmental problems using environmental business and sciences. I am passionate about effective solutions that are about more than band-aid remedies, a panacea for most difficulties if you will. This includes creating business solutions for developing countries that especially address their environmental strains.

This is especially important as developing countries struggle as their environmental degradation is a result of the last priority given to it. Countries like India place such a high importance on the development of their economies, that this often comes at the cost of environmental disregard. The lack of facilities for waste processing, soil health, water health and air quality are quandaries we are all too familiar with. The existing large corporations do very well on empathetic marketing to get their products in these markets – however rarely ponder the consequences of their products. The lack of knowledge, education and concern for the immediate environment and the widespread effects of an impaired ecosystem cause relentless practices, that destroy the planet far more rapidly in these places.

Since economy and survival is at the center of these communities, I plan to permeate through these issues, in ways that are coveted. To introduce a way that is sustainable and utilizes environmental gains as well is a triumph in my eyes. From environmental impact measurement, strategy, finance and restoration; I hope to beget measures that will gradually change the way business is done. More specifically I intend to do this by working within consulting companies before venturing out with my own consultancy, as well as business incubator a few years down the line. In this way I plan to start working with corporations, businesses and entrepreneurs to introduce business in these markets. The intentions of these businesses while economy driven of course, will not be to create new markets, but instead disrupt current markets and gain existing market share. Additionally, authentic intentions and shared value creation will be at the core of these solutions.

Whether with renewable energy, soil sequestration or pollution control practices – the businesses I will work with will combine environmental engineering, science and business. The merit of being able to affect all three facets of environmental well being in this way not only widens the scope of my practice but also satisfies my altruistic tendencies. I was often told growing up, that I need to hone my focus on one thing, and that I cannot fix everything in the world. While adult life has made me utterly aware of the fallacies of my childish fantasies, I think I have found a way to address this dilemma.

At the core of it all, I believe that we are transient beings in a home that we stay in for a little while. Our gracious host is currently sick and needs more from us. I am hoping I can influence enough businesses and people across the world to join this movement and that one day my aspiration to be ‘Captain Planet’ will be redundant.

Regenerative Agriculture: A Case for Glocalization Agriculture Practices

This post was written by Bavin Balakrishnan ’20. Connect with him on LinkedIn.

It is common knowledge that carbon emissions is a major contributor to the climate impact crisis. It is even more common to hear about the reduction of carbon emissions to mitigate the impact.

Photo by Roman Synkevych on Unsplash

What about the carbon already in the atmosphere? A common solution to develop carbon sinks is to plant trees, which is a great start to replace the deforested area. However, as the population grows and more land is converted into cities, we need to re-assess the previously suggested solution.

During our first semester in the SI-MBA program we were introduced to the following equation regarding human impact to frame what factors affect this developed by Commoner, Ehrlich, Holdren[1]:

As established earlier, the population is expected to continue rising with estimates of world population reaching 8.5 billion by 2030.[2] Similarly, affluence (or consumption) of people will continue to increase as developing countries are increasing their GDPs, which is commonly used as a proxy to judge consumption. Finally, technology represents the resources required to produce the units of consumption, thus increases with affluence.

So, what’s the solution? Simple algebra can reframe this equation to our benefit and reduce the human impact:

This equation represents that using our resources efficiently can significantly deter our impact. A resource that we are currently failing to make more efficient is the soil. Carbon naturally belongs in the ground and is the prime factor that creates an efficient ecosystem within the soil.

https://www.thegreendirectory.net/wp-content/uploads/2019/07/RegenerativeAgrictulture-1024x818.jpg
Source: Graphic produced by General Mills, 2018

The image identifies fundamental concepts behind regenerative agriculture, however, these holistic practices are not currently applied by majority of farmers as they believe it is not financially feasible. A common misconception in the farming community, especially within developing countries, is that monoculture farming will generating the highest revenues. Though this may have been true in the early days, with strong soil health and support from large enterprises such as Monsanto, those practices have depleted the soil of its natural benefits.[3]

Contrary to the misconception, those farmers who implemented regenerative agriculture practices have rejuvenated their land, which paid dividends through higher crop yields and greater soil health for future generations.

A caveat in this solution, it needs to be applied at a local level. On the other hand, the food industry is a globalized market with customer demands for exotic foods continuously increasing.[4] In order to deal with this supply short, the solution is glocalize the food supply chain, which refers to the production of native crops at a local level to meet the demands of global scale. This requires co-ordination between farmers so that an individual doesn’t face the burden / risks associated with monoculture production.

This is my case to create a platform for farmers in their respective countries to the power of agriculture back in their hands and regenerate their land, reduce the human impact, and provide hope for future generations.


The Ethics of Reducing Emissions

This post was written by Jay Kulkarni ’20. Connect with him on LinkedIn.

2019 may go down as the year that the world began to “wake up to the climate emergency.” Inspired by climate activists such as Greta Thunberg and Extinction Rebellion, the non-violent youth climate movement became a global phenomenon that starkly highlighted the apathy and inaction of the political class in most developing and transitioning economies.

Photo by veeterzy on Unsplash

Despite some recalcitrance amongst those aged 55 and older, acceptance of climate science is spreading. Climate change is a scientific fact, and it’s happening now. It will unpredictably impact ecosystems and biodiversity, thereby affecting people who depend on their environment for ecosystem services such pest/ disease control and provisions such as food and water. As the world warms, diseases will spread. Heatwaves will become deadlier. Coastlines will erode. Species will die out.

We must confront our temporally-, spatially-, and ecologically-distributed responsibility to individuals, nations, future generations, and the other species with which we share our planet. Scientists accept that reducing greenhouse gas (GHG) emissions is a requirement to keep the global temperature increase to below 2°C in keeping with the 2015 Paris Climate Agreement. The disagreements now stem from what to do next.

One common refrain from political leaders — like Donald Trump — opposed to the Paris climate targets is that some countries are disproportionately expected to do the heavy lifting of reducing emissions, which is seen as a threat to their economies. The US has stated that it will withdraw from the Paris agreement on November 4, 2020, one day after the 2020 US Presidential election. However, this argument ignores the global and intergenerational dimensions of climate change; even though China has higher annual emissions at present, the US has historically contributed the most GHGs in total. The US, along with other GHG polluters, are therefore attempting to “pass most of the burden of their activities to people in other parts of the world and the future in unfair ways.”

The other ethical phenomenon at play is the tragedy of the commons: as governments and industries act selfishly and short-sightedly, they “deplete a freely available shared resource, against each of the parties’ long-term interest.” Most GHG polluters face no penalties, while the public pay the costs of pollution and climate change through loss of ecosystem services and impacts to health and well-being. In addition, there are skewed vulnerabilities at play, where the countries whose emissions levels have historically been the lowest are those that may be amongst the most vulnerable to the effects of climate change.

It is therefore imperative that large economies acknowledge their proportionate culpability for the effects of climate change, as well as their responsibility to the peoples and ecosystems affected. In addition, we must absorb the lessons of indigenous people around the world, whose observations of the dynamic equilibrium of natural ecosystems have given them an “equanimity and optimism” to better adapt to the coming ecological and societal disruptions wrought by climate change.

Embracing Plastic(ity)

This post was written by Cody Semmelrock ’20. Connect with him on LinkedIn.

Plastic.

Understandably, this word has been vilified as it becomes more and more apparent how its mismanagement may define our generation. It is painfully clear how damaging this resource can be in the natural ecosystem. As such, I won’t spend much time on that discussion. Instead, I would like to offer up a different take – one that embraces the word. These synthetic materials boast a tremendously impressive and valuable quality; they all are plastic in nature because they are easily shaped or molded. From a manufacturing standpoint, they are highly adaptive and can be purposed and repurposed to serve different needs under different conditions. Although some promising programs are beginning to emerge, on the whole, the industry’s management of recapturing the value of their product has not looked for inspiration in the product’s defining adaptable nature, and has instead practiced the status quo for far too long.

Photo by Jonathan Chng on Unsplash

As I reflect on the first few months in The Sustainable Innovation MBA program, it is hard for me to shake the word. Initially, I felt like I shouldn’t acknowledge my work history that I shouldn’t talk about plastic production in a sustainability program unless I had to. I quickly realized this was the wrong approach. My work background includes project development, management and sales of plastic packaging. My job was to develop and create products that don’t have adequate or appropriate disposal methods. Many single-use medical device packages inevitably would end up thrown away and/or incinerated. The “Take, Make, Waste” model was, and still is, being practiced. Movement away from this model is on the rise and conversations centered on a circular economy are materializing. When I think of the greatest take away of this program so far, I can’t help but think to the adaptability I have been forced to hone, how essential it is for my own career and how this level of adaptability will need to be utilized for a successful transition within the plastics industry.

These past few months have been truly transformative. Like many, I decided to pursue an MBA for a variety of reasons. I was looking to outfit myself with a “toolkit” comprised of a variety of skills that would help bolster my career while simultaneously setting a foundation for using business as a vehicle for substantive social change. Ultimately, I was seeking to better understand financial statements, canvass business strategy and evaluate the feasibility of my own crazy business ideas. For the purpose of strengthening my resume and making myself more marketable, I understood these skills to be most critical. It has become apparent, however that my ability to adapt, to be reshaped according to new conditions and embrace plasticity in my career approach and personal development has been my greatest take away of the program thus far.

My education in adaptation started the first day of orientation. Transitioning back to life as a full-time student after a five-year academic reprieve did not occur overnight. It was difficult and it was exhausting, but innate in the program’s structure were lessons I can reflect on as defining moments which have made me a more adaptable student, employee and citizen.

Prior to starting in the program, I would have incorrectly identified myself as being adaptable. I would have cited some lesson learned on the mini-tour golf circuit about how important it is to approach novel problems (like sitting 40 yards off the fairway with the pin nowhere in sight) with calm, optimism and creativity. The primary distinction between this example and the adaptability required in SI-MBA and moving forward toward a more sustainable future is the notion of playing with others.

Within an intimately sized cohort of 30, we are assigned to module learning teams. Groups of 3-4 students are hand selected to build diverse groups in an effort to reflect real world working environments and prove that highly diverse groups are more likely to solve increasingly complex problems than their more uniform counterparts. We then tackle assignments in every class together. This team experience inevitably differs for everyone but illustrated to me areas where I should improve, be more flexible and help encourage others development.

Without a thorough understanding and appreciation of this soft skill, hope for a more sustainable future seems bleak. Across every industry and profession, a need for highly adaptable individuals will exist and SI-MBA has uniquely outfitted myself and my fellow cohort members with a distinct ability to roll up our sleeves and roll with the punches. I am confident this lesson in adaptability will serve us well as we venture beyond the classroom and face many of the same problems that drew us to the program a few short months ago.

In the Twilight of Winter

This post was written by Lauren Bass ’20. Connect with her on LinkedIn.

During my lunch hour recently, I skied Goat, one of Mt. Mansfield’s famed Front Four trails.  For a few precious moments before making my descent, I gazed across Stowe Mountain Resort (where I am very proudly employed) to admire stunning Spruce Peak.  In the distance, she glistened a triumphant, sparkling white thanks to a fresh coat of snow.  Sadly, there is strong evidence that this vista will become increasingly rare in the future.

Photo by Lauren Bass ’20

The snow sports industry in New England may have just hit middle age.  That’s according to reports that predict only four out of 14 major ski destinations in New England will be viable by 2100 due to warmer, shorter winters. 

Stowe Mountain Resort, the historically rich and iconic “Ski Capital of the East,” will need to rely heavily on snowmaking if it’s going to survive.  Stowe (as the resort is colloquially known and not to be confused with the town where it’s located) is comprised of Vermont’s tallest summit, Mt. Mansfield, and it’s neighboring little sister, Spruce Peak.  Having just celebrated its 87th year in operation, Stowe may have about as many years left before climate change profoundly impacts one of America’s most storied ski destinations.

Stowe has nurtured and inspired some of the greatest achievements and economic developments in the ski and snowboard industry.  Its first trails were cut on Mt. Mansfield by the Civilian Conservation Corps in 1933.  A year later, the Mt. Mansfield Ski Patrol was founded, the precursor of what we now know as the National Ski Patrol.  And by 1940, Sepp Ruschp, the legendary Austrian ski instructor who also coached UVM’s and Norwich University’s ski teams, established the Mt. Mansfield Ski School at Stowe, which is still one of the most highly regarded training programs in the country.  For those who enjoy snowboarding, the late Jake Burton Carpenter took turns on Mansfield and will be remembered as one of the Town of Stowe’s most notable and beloved residents with his wife and business partner, Donna.  Today, Burton Snowboards is one of Vermont’s most celebrated brands with a global presence spanning across the Americas, Europe, and Asia.

Meanwhile, Stowe Mountain Resort, which was recently acquired by Vail Resorts, attracts ski and snowboard enthusiasts from around the world and supports the livelihoods of thousands of Vermonters both on and off the property.  The town’s picturesque village of independently owned boutiques, restaurants, inns, and myriad sports shops owe much of their success to the mountain.  Builders, architects, lawyers, and property managers are sustained by Stowe’s robust real estate market that is largely driven by out-of-towners seeking vacation homes.   To put it in perspective, a whopping 17% of Vermont properties are second homes, which are often owned by outdoor enthusiasts, skiers, and snowboarders.  Stowe School District is one of the best in the state, thanks to high home values bringing in substantial property taxes that have enriched the town and its public education system.

Beyond the business world, Mt. Mansfield is also home to some of Vermont’s last remaining acres of Arctic-Alpine Tundra.  This fragile ecosystem supports countless flora and fauna that are unique to the area.  As the length of winters recede, so will the delicate balance of life existing high above the rest of Vermont.

All of this could melt away right before our eyes, drastically changing the future of Vermont, both economically and ecologically.  As more greenhouse gases are released into the environment, we will likely be confronted with the loss of one of Vermont’s greatest assets: its long, cold, snowy winters…including the $900 million in direct winter spending generated by the state’s ski and snowboard destinations and related businesses. 

In response to looming profit losses, business closures, and dwindling resort locations, industry advocates, such as Protect Our Winters (POW) and the National Ski Areas Association, are lobbying federal, state, and local governments to enact environmental policies to slow or reverse the progression of average rising temperatures.  Meanwhile, the International Ski Federation has also signed on to the UN Climate Change Initiative.  Vail, which is by far the largest ski resort operator worldwide, has initiated its “Commitment to Zero” via its Epic Promise Foundation.  By 2030, it has pledged that all of its properties will operate using zero-waste and carbon-neutral technologies.  Burton Snowboards, which was recently designated as a B-Corporation and is actively accounting for its sustainability goals, has partnered with the Epic Promise Foundation when it hosts the annual U.S. Open Snowboard Championships at Vail.  Since 2017 it has operated the event carbon-neutral with limited waste.

The fact remains, however, that we’re facing an uphill battle.  2019 witnessed the highest level of carbon emissions to date.  The past decade has also been our warmest in recorded history, with the most elevated global temperatures occurring over the past five years.  Furthermore, enacting pro-environmental policies continues to be a battle.  The withdrawal of the United States from the Paris Climate Accord and the rise of climate change skeptics in leadership positions across governments and corporations have hindered or even eliminated environmental and climate protections worldwide.

Meanwhile, right here in Vermont, our ski and snowboard industry is at a precipice.

After taking in the glory of Spruce Peak, I edged my tips over Goat and made the first of many turns down the fall line to the base of Mt. Mansfield.  Along the way, I thought of the pioneers, entrepreneurs, and the incredible businesses and value they created.  Could they have even imagined what our winters are facing?  And are we truly equipped to conquer the fragile, uncertain, and ungroomed trail that lays ahead? 

References

Allen, Anne Wallace. “Study: Vermont Is No. 2 Nationwide for Second Home Ownership.” VTDigger, 6 Aug. 2019, vtdigger.org/2019/08/05/study-vermont-is-no-2-nationwide-for-second-home-ownership/.

Brandon, Heather. “Most Ski Resorts in Warmer New England May Disappear By 2100.” Connecticut Public Radio, 7 Feb. 2014, www.wnpr.org/post/most-ski-resorts-warmer-new-england-may-disappear-2100.

Freedman, Andrew. “The 2010s Will Go down in History as Earth’s Warmest.” The Washington Post, WP Company, 5 Dec. 2019, www.washingtonpost.com/weather/2019/12/05/current-decade-will-go-down-history-earths-warmest/.

Imster, Eleanor, and Deborah Byrd. “Atmospheric CO2 Hits Record High in May 2019.” EarthSky, EarthSky.org, 17 June 2019, earthsky.org/earth/atmospheric-co2-record-high-may-2019.

“Vermont Ski Industry Rebounds to Nearly 4 Million Visits.” Vermont Business Magazine, Vermont Business Magazine, 15 June 2017, vermontbiz.com/news/june/vermont-ski-industry-rebounds-nearly-4-million-visits.

Wobus, Cameron, et al. “Projected Climate Change Impacts on Skiing and Snowmobiling: A Case Study of the United States.” Global Environmental Change, Pergamon, 3 May 2017, www.sciencedirect.com/science/article/pii/S0959378016305556.

A New Kind of Museum

This post was written by Matthew Licata ’20. Connect with him on LinkedIn.

While home over winter break my family and I wanted to spend a day in New York City so we thought a museum would be a great option. We ended up going to Arcadia Earth in downtown Manhattan which is a pop-up museum dedicated to sustainability. It was amazing.

Photo by Matthew Licata ’20

There are 15 different interactive rooms to go through, each with a unique design and message. In every exhibit there are boards with statistics and information telling the reader about a specific issue related to the displays. Each art piece helps contextualize the scope of an issue in an incredibly creative and visually appealing way. The topics they discussed ranged from plastic use, polluted oceans and resources used for cattle farming.

All the messages were given in an easily digestible way for people to grasp as well as understand the scale in which some of these issues are at. Examples of “how much plastic we consume?,” or ”How old are the apples in the supermarkets?” are some of the information that keeps people interested since if affects their daily life. Also as you walk through the rooms, you use the app that utilizes Augmented Reality to increase interaction as well as offers more information for participants to understand the topic. The AR shows schools of fish swimming next to piles of trash and many other visuals. My favorite room was the plastic bag cave created out of 44,000 upcycled plastic bags. It was visually stunning to see the sheer number of bags and the use of mirrors and lights made the cave seem never ending.

It was really interesting to go with my family to see how people react to this way of vocalizing some of our worlds issues since I have been involved in sustainability since I was a sophomore in high school and the rest of my family has an average understanding. I have heard a lot of the information that was given in the museum but I know my parents haven’t so I was watching their reactions as they read the data. It was amazing to see how disturbed they from what they read and how the exhibits were able to help them visualize the issue. I am sure that many other visitors were also mind blown by the data they were reading and will be able to bring that home with them to help improve their habits.

With so much information coming at us in present day, it was great to see people putting their complete focus into the museum and really internalizing the data. This museum is a great way to leave a lasting impression on people with its stunning visuals, interactiveness and simple message.

Arcade Earth is located at 718 Broadway in New York City.

Sustainability and the Craft Brewing Industry

This post was written by Dan Versace ’20. Connect with him on LinkedIn.

Since the craft beer boom of 2012 started, many brewers across the country have found it hard to differentiate themselves from their competitors.  Many have tried to create new and inventive brews and invest in a tap room where customers can come to the brewery and learn more about how the process is done while sampling the products.

Photo by Elevate on Unsplash

But, in recent years the focus has shifted from inventive and innovative products and experiences to differentiation through the process by which the beers are made, with many breweries investing in the sustainability of their product and manufacturing lines. They can do this in a multitude of ways as complex as installing a device called an anaerobic digester to recycle wastewater that the brewery produces, or as simple as working with local farms to use their spent grain as food for a variety of livestock. Some breweries in the UK have even experimented with using stale bread from local bakers as a starter for their beers, limiting the amount of barley or hops that is needed.

With that being said, there is still room for innovation when it comes to the energy used in the brewing process along with the distribution and supply chains linked with the operation of the brewery. Many large scale consultancies such as SustainaBrew are working to refine a sustainability plan that works with the nuances that are inherent with brewing and selling beer, as laws and regulations differ from state to state,  limiting the amount of barley or hops that is needed.

Environmental sustainability isn’t everything though; social responsibility has seen large growth in the brewing sector as well. Take Switchback Brewing for example. They recently shifted from a single ownership model to being 100% employee owned, allowing every single one of their employees to have a meaningful say in how the business operates and what decisions are made on a day to day basis. This has led to a company that operates like a family where everyone is vales and each person employed by the brewery is committed to seeing it succeed.

While it may seem like a no brainer to some, many others are still very wary of implementing these strategies for sustainability as they do run quite a high upfront cost, and can take a lot of resources and time to implement, with no guaranteed pay off.  However,  in a recent study produced by NPR it was shown that consumer’s willingness to pay increases when the breweries they are purchasing from are utilizing sustainable practices, something that is not necessarily true for other products in the marketplace. What is it about the brewing business that lends itself to this outcome? I believe that it is the client base and the values that they hold. The craft brewing industry has grown through, and is held up by the purchasing power of the millennial generation, a young consumer base that has sustainability at its heart and chooses to make purchasing decisions based on their values.

The proof is in the pudding (or perhaps beer in this case). Sustainability efforts in the brewing industry has positive effects on the world, the people who buy the product and work in companies, and, finally, the bottom line. There is only more to come in the future.

Why I Left the Nonprofit Sector (and It’s Not the Reason You Might Think)

This post was written by Taran Catania ’20. Connect with her on LinkedIn.

Whether I was working in field research for a local conservation group or serving as a legislative representative for a national environmental organization, I loved my time in the nonprofit sector. No matter where I was, I was surrounded by mission-driven people, my work gave me a sense of purpose, and I was always proud to answer the standard icebreaker “so what do you do?”

Nonprofit technician in the field: Taran Catania ’20 flags a Semipalmated Sandpiper as part of ongoing endangered shorebird research for New Jersey Audubon.

But then I left the nonprofit world – and not for the reasons you might think. The assumption when people leave the nonprofit sector to go to business school is that person wants to make more money. Now, don’t get me wrong: there are extremely good reasons the nonprofit sector should stop undervaluing and underinvesting in staff. But the short answer is no, I did not leave for that reason.

The real reason is: I was tired of fighting for change, but not seeing an obvious plan for its impact or scalability. I was tired of “doing good” by rules that limited how much good we could do. I wanted the chance to take risks for something I believed in.

During Dr. Erik Monsen’s Crafting the Entrepreneurial Business Model class, I was introduced to a TED Talk by activist and fundraiser Dan Pallotta called “The way we think about charity is dead wrong.” As Pallotta points out, nonprofits are rewarded more for not acting like businesses (such as severely restricting overhead spending – “For every dollar donated, 83 cents go to the cause!”) than for what impact they have. From inherent rules limiting nonprofits’ ability to competitively compensate staff, market and advertise to generate revenue, or access capital markets to spur growth, the nonprofit sector is at a disadvantage to the business world in almost every way.

To add further limitation, nonprofits are systematically discouraged from taking risks. Risk, which always carries some chance of failure, is a generally unacceptable use of charitable dollars. And as Pallotta puts simply: “When you prohibit failure, you kill innovation.”

In other words, there is a reason there is no “venture capital” of the nonprofit world. No one is looking to make large donations to a nonprofit that wants to take chances, invest in its own growth, and pursue unexplored, better ways to make and scale change.

But as we can tell from the growing list of Certified B Corps and the increasing buzz around Corporate Social Responsibility (CSR), the business world is evolving to pick up where the nonprofit sector leaves off. And it’s doing so with some creative, innovative risk-taking.

So until we can foster a nonprofit sector that operates under fewer limitations, fighting for social and environmental change from a business angle may offer greater opportunities to create positive, scalable impacts. (That is, as long as businesses commit to doing so meaningfully.)

In the meantime, I’ll be here reading anything written by Vu Le at Nonprofit AF, bicycle commuting in my Allbirds sneakers, and pursuing a Sustainable Innovation MBA to be a part of this business evolution.

A Letter to Mother Nature

This post was written by Juan Adorno ’20. Connect with him on LinkedIn.

Author’s Note: The recent earthquakes in Puerto Rico inspired me to write this blog post. I felt a blog to be a fitting forum to speak about a serious topic in a fun way. Because, the only thing I know to bring to darkness — to understand it — is light. Secondarily, I hope for this blog post to serve as a promotion for the new, fresh, literary genre: literary nonfiction: true events, displayed as authentic, original, creative forms.

This blog post aims to illuminate Puerto Rico in a way that is as free to me as the Coqui voices that will continue to sing. In other words, to share a literary nonfiction art work: true events, displayed authentically. From this chair in the Bronx, NY to another in Burlington, Vermont, to the forest of El Yunque, to the Castles of San Juan, to the beaches off the coasts of Vega Baja and Manati—Puerto Rico is the subject of this Letter…

We Hear You, Mother Nature, The Time is Now.

From: Juan Adorno

To: Mother Nature

Cc: Motherland (Puerto Rico)

Bcc: JP1—Blue (Pen Name)

Subject: Puerto Rico

Mother Nature, please, be merciful on the Motherland: sway those hips of the Carribean tectonic plates up against the rigid tips of the North Americans, in such a way that the BoricuasThe spirit of the People of Puerto Rico— are sparked, secured and prosperous in the long-run. Puerto Rico. The Enchanted Island. The Boriken Island. La Isla del Encanto.

On Tuesday, January 11, 2020, you rocked the motherland, 6.4 earthquake, sending people across the island to sleep in their patios, the streets and beaches in fear of their houses collapsing on them and their loved ones. The street where my Grandma lives was shut down and folks set up tents to sleep. In Vega Baja, Puerto Rico, half hour away from San Juan.

Grounds shaking, power outages: and, you continue to speak Mother Nature. Tremors. Traumas.

In spirit, I put myself setting up a tent in the Vega Baja Beach while Earthquakes pass, probably not the smartest move, but it’s the same beach that was travelled to by one of my writing heroes, Manuel Adorno. That beach was the setting of his seminal short story, and the hippies came.  Manuel was praised by great writers of his day like Gabriel Marquez.

Mother Nature, may you grace this blog post to serve as a genuine illumination of an interaction with you and may you grace the motherland.

I felt it was just the other day when I was standing in front of my Sustainable Innovation MBA class, in Burlington, Vermont, delivering a business pitch of Puerto Rico Solar Energy Company LLC., a PR-based TBL solar energy company idea that serves to help Puerto Rico toward Energy Freedom. I opened the group presentation with a personal story of the origin of the idea to create the business: A Hurricane Maria Story. The power was out in the neighborhood and it was renewable energy, namely solar energy and electric batteries that save the day. I delivered that presentation several months ago and it was in reference to Hurricane Maria which took place in 2017. Hurricane Maria exposed the island’s infrastructure vulnerabilities. 

It’s been years since Hurricane Maria, the history-bending catastrophe that took thousands of lives, and, yet, the islands energy mix is still not fixed.

The time is now: to be energy rich; to sustainably capitalize and commercialize; to self-sustain; to, then talk of food, economic, and artistic world warping potential contained in the rich port—Puerto Rico.

We Hear You, Mother Nature, The Time is Now!

Sincerely, Concerned Son