In this 22-minute video, UVM Extension’s Mary Peabody shares strategies and tools for setting prices that are fair and that contribute to the success of your business. You’ll learn how to identify your costs of production, the factors that impact pricing, and what to do if you realize that your current pricing is not yielding the return on investment that you need to keep your business viable. The presentation focuses on pricing for direct markets, but most of the tips and strategies apply across farm types and marketing channels.