More than 2,000 B Corps in 50-plus countries—and they’re all making the world a better place. Kim Coupounas, the director of B Lab, has been a part of the B Corporation community since 2007, after she and her husband cofounded an outdoor brand called GoLite. GoLite went on to become a Certified B Corp as it made beautiful outdoor equipment and apparel in an environmentally and socially responsible way.
Over the years, Coupounas has watched the B Corp world flourish under the nonprofit B Lab, which develops and maintains the standards underpinning the B Impact Assessment companies undergo to pursue B Corp certification. “I’ve spent the past three years engaging and growing the community of B Corporations in Colorado,” Coupounas says. “In three years, we more than tripled the size of the B Corp community in Colorado and generated a number of truly innovative practices that are being used throughout the global B Corp community now to enhance B Lab’s mission overall. I’m now focused on reaching companies beyond Colorado and getting them on the path to measuring and improving their impacts.”
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