From the Web: Heeding the Voice of the Planet: Why CSR Isn’t Enough

Here’s an article by our very own Professor Stuart L. Hart in which he writes about the Jungian concept of enantiodromia and tells us what business must do going forward.

Hart stresses that the majority of corporate growth (and later, profits) comes from new strategic initiatives rather than from the continuing development and improvement of existing businesses.

We must refocus our attention on new, transformational strategic moves (or initiatives). Rather than chasing the fantasy of rating entire corporations as to their “sustainability,” let us instead shift the “unit of analysis” and spend more time understanding (and driving) the Green Leap – new strategic initiatives within corporations focused on leapfrog, clean technology and disruptive new business models that serve and lift the poor.

Learn more >> (via NextBillion)