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The food conservation movement led to a more nuanced role for each family member, especially the housewife and child. Although the ideal modern family described by Macleod (1998) prescribed specific spheres for each family member, they continually overlapped. And, although women were given more influence and empowered beyond their traditional roles, their value still mostly lay in their role as the nurturing homemaker, an image that was continually used by the government through propaganda and pamphlets directed at women. Much of the literature during this time was directed towards encouraging efficiency in food consumption and promoting children’s health through foods. While women were primarily in charge of feeding children, the children themselves also played a role in the food conservation effort. This placed them in a more “adult” role. In the end, this demonstrates how the broader global conflict influenced peoples’ personal lives.