What do we think will happen to beef markets? Traditionally we have had smaller producers in VT that often have higher costs of production, processing and distribution. But we have also seen a good deal of innovation in rotational grazing and grass-based beef producers that are able to target customers seeking the various attributes of a grass-based meat. But we can’t lose sight of our competition. Ireland has excelled at all forms of grass based farming, including dairy and beef.Grass-finished beef is the commodity beef in Ireland, it’s the norm.
Check out this article about Irish beef setting their sights on US markets