North Face and Patagonia are both wrestling with a consequential paradox, one that is central to contemporary consumerism: we want to feel morally good about the things we buy. And both companies have been phenomenally successful because they have crafted an image that is about more than just being ethical and environmentally friendly, but about nature, adventure, exploration – ideas more grandiose than simply selling you a jacket, taking your money and trying not to harm the earth too much along the way. But the paradox is that by presenting themselves this way, they are selling a lot more jackets. In other words, both companies are selling stuff in part by looking like they’re not trying too hard to sell stuff, which helps them sell more stuff – and fills the world with more and more stuff.
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Electric trains are by far the best long distance transport mode when it comes to carbon emissions – at least when their electricity comes from renewable sources like solar or wind.
Broomball is a game of grace and athleticism removed. Remaining are only uncoordinated attempts to slap a mini soccer ball into a hockey net with a small plastic “broom,” on ice, in sneakers!
What do the 2017 Super Bowl Champions New England Patriots, the 2004 World Series Boston Red Sox, and the 2017 SEMBAllers CoRec B-League broomball team have in common? Heart. Heart and grit. No, they were not all supreme champions of their sport, the SEMBAllers having lost in the first round of the playoffs to what proved to be insurmountable opposition. But the team nevertheless reveled in the joy of good natured competition, laughs, and friendship. They never gave up, and when it was over they high fived their opponents and congratulated each other on a game well played.
