Target says it will use its “power and scale” as one of the country’s largest retailers to advance the idea that all packaging will be recyclable one day, and to help consumers understand how and why recycling is so important. With that in mind, the retailer has joined the Material Recovery Facility of the Future, a collaborative committed to seeing that flexible packaging is recycled and that the recovery community captures value from it. The announcement is one of Target’s five new sustainable packaging goals it released yesterday.
Target’s chief sustainability officer, Jennifer Silberman, says that by using Target’s power and scale as one of the country’s largest retailers, the company can be a catalyst for change in the industry.
One challenge the recycling industry currently faces is that of flexible plastic packaging. Flexible packaging is displacing many types of packaging formats, including those that are traditionally recycled – but currently, in North America, flexible packaging is not accepted in most recycling programs. With the Material Recovery Facility of the Future collaborative, retailers including Target have joined forces to advance the idea that all packaging must be recyclable.
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