This spring, a global manufacturer of industrial refrigeration equipment asked me and another MBA candidate — eager, passionate students with a slew of newly minted sustainable business pedagogies in our quiver — to explore emerging market opportunities that also tackled global social and environmental issues. Our project was a result of the company’s strategic focus on tackling major world issues that go beyond eco-efficiency, such as food loss.
My classmate Brett Spusta and I began the project with two parameters: we’d be exploring the issue of food loss and we’d be doing so in Brazil. Beyond that, it was up to us to narrow the scope of our research, develop a team of research partners on the ground, ask the right questions and formulate strategies that could produce cold chain innovation, create meaningful social and environmental impact and be scaled.
It was an MBA student’s dream come true.
What began as a cumbersome undertaking crystallized into a specific, surprising and insightful set of actionable recommendations tailored to Brazil’s unique market.
Over the past 25 years, most major business schools have added some kind of program focused on sustainability, corporate citizenship, or social entrepreneurship, though they are not integrated into the core DNA of the institution.
The University of Vermont’s Sustainability Entrepreneurship MBA (SEMBA) is unique in that it fundamentally reinvents business education and the MBA degree to address the urgent sustainability challenges we face in the 21st century. The curriculum is focused 100% on sustainable innovation and entrepreneurship. In this webinar, Professor Stuart Hart will describe the design and significance of the SEMBA — a 12 month, AACSB-accredited program focused on developing the next generation of business leaders who will innovate enterprises to move us more rapidly toward a sustainable world. Vinca Krajewski, a SEMBA graduate and currently Associate Brand Manager at Seventh Generation, will describe her experience in the program and how it has uniquely prepared her to be a changemaker for sustainable innovation.
US outdoor clothing giant Patagonia is calling for business leaders to back regenerative organic agriculture, claiming that certain textile standards are “not going far enough.”
Patagonia CEO Rose Marcario blogs about regenerative agriculture:
A growing number of corporations, researchers, journalists and practitioners have also started using the term “regenerative”—as well as “restorative,” “sustainable,” “ethical,” and others—almost interchangeably, without any clear sense of what we’re talking about. Even worse, we’re increasingly seeing “sustainable” claims combined with conventional (non-organic) farming, which defeats the purpose entirely. How can you rebuild soil ecosystems while simultaneously pumping the soil with pesticides and herbicides?
We shouldn’t tolerate the watering down of agricultural practices that hold potential for enormous benefit to our suffering planet. The risks are simply too great. Meaningless terms with little or no concrete definition inundate consumers at every turn (even the label “organic” can be slippery), causing confusion at best. And some existing standards don’t go far enough. For example, many companies have signed onto the Better Cotton Initiative—a program that includes some important environmental and social provisions but ultimately still perpetuates some harmful conventional practices, including use of synthetic pesticides and GMO seeds.