Social Mission – The Sustainable Innovation Review

April 23, 2020April 16, 2020

We’ve Been Wrong About Millennial Entitlement… and 4 Other Hot Takes from Diane Abruzzini ’17

This post was written by Kate Barry ’20 and Taran Catania ‘20

In a recent interview with Kathleen Burns Kingsbury in the Breaking Money Silence® podcast, Diane Abruzzini ‘17 gave us a handful of fresh insights on impact investing, millennial entitlement, recession-driven entrepreneurship, and how women do money and business differently. We’ve collected five of our most favorite “hot takes” below:

1. We’ve Been Wrong About Millennial Entitlement

Diane is quick to point out that the concept of “millennial entitlement” on its own is a half-baked concept: “It’s a funny thing to call anyone entitled because there’s more to that sentence — you’re entitled to something.” The stereotype of millennial entitlement to money is not actually engaging with who millennials are. “What might be a truer statement is that millennials are entitled, but they’re entitled to different things. They’re entitled to [the] ethos that we were raised with… of transparency, of equity, of equal access to resources.”

And as Diane puts it — what if this entitlement is a good thing? And what if it’s something businesses can use to help reach and engage millennials, and not simply to dismiss them (as the world makes continuous jokes about the things millennials have “killed”)? The truth is, millennials’ preferences are making big changes in the business world. “And if you want to be able to connect with millennials,” Diane notes, “you’re going to have to be able to reach them in helping them create the world that they want to live in.”

2. Recessions Produce Entrepreneurs

In light of recent events, we have our eyes on the job market and the economy at large as we prepare for our graduation in August. Diane graduated from college during the 2008 recession, which made landing a conventional post-graduation job for her and her peers more difficult than usual. Because of this, many, including herself, turned towards non-traditional and entrepreneurial ventures.

Because of this, Diane is not surprised that millennials are more entrepreneurial than past generations—we live in economically volatile times where flexibility and creativity are key for a savvy millennial. Diane claims, looking at the history books, those who often become entrepreneurs are “people who are usually boxed out of traditional well-paying sustaining jobs.” This list includes immigrants, women, and people who aren’t able to find what they are looking for because they don’t fit mainstream demographics. Millennials, women in particular, are simply doing what they have to out of necessity, to shape a world that works for them moving forward.

3. Female Entrepreneurs are Having a Moment

Historically, women-owned businesses have not been able to pull in venture capital funds at the same rates as their male-owned counterparts. However, as Diane notes, “anytime there’s a group of individuals that have been overlooked, there is untapped potential.”

Luckily, certain firms are catching on that women-owned businesses are offering products that the male-dominated financial world has missed. Diane gives the great example of Burlington-based Mamava – a women-led business that designs lactation suites for breastfeeding moms on the go. While this might sound like a simple idea, as Diane says, “it’s never been done before because no one has taken that design perspective for the young mother consumer.”

Simply put, because women are half the population, products made with them in mind resonate with a significant customer base (duh). So it’s long overdue (in our humble opinion) for Diane’s declaration: “female entrepreneurs are having a moment.”

4. Women Invest Differently

We’re glad Diane doesn’t shy away from this one: “The language in traditional financial services is super male.” Even the way investing is framed semantically is competitive (“outperform”) and individualistic (“winner-takes-all”). But generally speaking, women and millennials alike tend to look towards our own goals: we may not have a goal of a 9% return in the stock market, but we have a goal of paying off our student loans or saving up for a home. So as Diane explains, if millennials and women “can’t connect to the [financial] advice that’s been given to us, …then they’re not going to seek that out.”

Diane wants to change how people view the connection between their personal goals and their finances. “Being able to use your money and your power to fund what’s important to you… [is] really powerful. If more women, [regardless of generation], understood that you can invest according to your goals, there might be a little bit more excitement around investing and using financial power.”

5. Money is Power

Diane cites a shift in finance towards impact investment as her reason for pivoting her career. She, along with many others, see the power of the capital market to instill lasting, sustainable change, and the financial world is starting to shift accordingly. Diane says “The more we can divert capital and money into the future that we want to believe in, then the more emphasis and the more strength is going to be behind that movement.”

And we couldn’t agree more. This is what makes us so excited to take part in the shift to impact investing for VENTURE.co with our practicum project this summer. The private equity market is uniquely positioned to allow investors to make direct impact by supporting growth-stage businesses with social and environmental missions. And the research from our practicum project will do just that for VENTURE.co and its clients.

And one final thought…

If you like the sound of our VENTURE.co practicum project, you can read more about it (and check out all this year’s Sustainable Innovation MBA practicum projects) here.

April 10, 2020April 10, 2020

Than Moore ’20 is on a Mission to Protect Healthcare Workers

This post was written, and the interview conducted, by Taran Catania ’20.

In the fight against COVID-19, medical facilities worldwide are lacking personal protective equipment (PPE). But The Sustainable Innovation MBA’s very own Than Moore ‘20 has teamed up with several classmates to launch a new initiative, Gowns4Good, to get graduation gowns in the hands of healthcare providers who desperately need PPE.

Now part of the Gowns4Good team myself, I sat down with Than to ask him more about his mission to protect healthcare heroes on the front lines of COVID-19.

Than, before we dive into the Gowns4Good origin story, tell us a little more about yourself.

My name is Nathaniel Moore, but I go by Than. I’ve been practicing as an emergency medicine physician assistant at the University of Vermont (UVM) Medical Center for the past five years. I’m also a current Sustainable Innovation MBA student at UVM and will begin medical school at the Larner College of Medicine in the fall.

What made you first think of the idea for Gowns4Good?

As a single medical provider, I see a finite number of patients per shift. I so value my efforts to uphold the highest quality of care for my patients, but I felt like I had more to offer. There are so many individuals worldwide suffering tremendously from the effects of COVID-19. Reading countless headlines about this devastating disease, I was struck by the image of healthcare workers lacking PPE and wearing black trash bags as makeshift gowns.

While this news simmered in the back of my mind, I was also heartbroken for all the graduating seniors whose commencement ceremonies were being postponed or canceled to adhere to social distancing guidelines. Then, it clicked that there could be a helpful connection here.

So wait, graduation gowns work as PPE?

Compared to trash bags or other alternative forms of PPE, graduation gowns are more effective given their length, sleeves, and easy donning with zippered access. Although efforts are being made to increase PPE production, worldwide demand is increasing too quickly. There are so many new gowns that will go unworn as graduations are being canceled and used gowns collecting dust in people’s closets. Why not put these gowns to better use? There is no better way to honor your senior or your alma mater than to donate to desperate healthcare workers.

How did you go from this graduation gown idea to the full-fledged Gowns4Good project?

Well, it helps that I’m currently in a business school that emphasizes sustainable innovation. Like any successful project, it is only as good as your teammates. I bounced the idea off of a few medical colleagues and then turned to my classmates who shared my similar excitement. It was incredible to watch them utilize the tools from our curriculum and apply them in this real world situation. I am so impressed by their collaborative efforts and am thankful to be surrounded by a team of such talented friends. In two days, we went from a hypothetical idea to a fully functioning organization making national headlines helping those in need.

As a medical provider yourself, can you describe the significance of helping someone else have access to PPE in the fight against COVID-19?

It is scary enough for me to care for a panel of COVID patients with adequate protection, and I am devastated to imagine my colleagues practicing without proper PPE. I do not wish for anyone to feel unsupported through this pandemic. It is hard on families, friends, and strangers near and far. We are all in this together. I hope to do all I can to make an impact both within my community and beyond to provide support for those on the front lines.

Gowns4Good is just another way we can support each other. To all of the people who have believed in us and contributed to Gowns4Good thus far, we are forever grateful. Thank you for supporting our healthcare heroes. In the meantime, stay home, stay healthy, and stay safe.

To donate gowns, please go to gowns4good.net/donate-gowns. You can also support Gowns4Good by making a contribution to offset shipping costs or by recruiting your school. For any inquiries, please reach out to Gowns4Good@gmail.com. Find them on Gowns4Good.net or with #Gowns4Good on Facebook, Instagram, Twitter, and LinkedIn.

March 16, 2020March 9, 2020

An Industry in Shake-Out Mode

This post was written by Juan Adorno ’20. Connect with him on LinkedIn.

“All I’m saying is simply this: that all life is interrelated, that somehow we’re caught in an inescapable network of mutuality tied in a single garment of destiny.” — Martin Luther King Jr.

Photo by amirali mirhashemian on Unsplash

From Carhart’s landmark 1997 study on mutual funds that found evidence of lack of skills across fund managers[1], to the 2008 Global Great Recession that rattled people’s pockets around the globe, driving historical levels of mistrust in institutions, (particularly government and financial services!), add on the clear signs of the times of the retail investments business: extreme pricing pressures, oversupply, commoditization, and overall industry consolidation, and what we have is — an industry at a crossroads, an industry in shake-out mode! The Active Retail Investments Business is at a turning point! I’d be remiss not to fully disclose that the recent Franklin Templeton acquisition of Legg Mason Asset Management sparked my motivation to free flow some industry thoughts, provided I spent most of the past decade bringing myself up in the business from inside those walls.

In describing the signs of the times, future business history textbooks will reference Larry Fink’s letter to CEOs, A Fundamental Reshaping of Finance [2], as a demarcation point toward a twisty-turny long-winded path toward Sustainable Capitalism. The letter promotes the ideas of long-term value creation and sense of purpose: climate risk as investment risk; the importance of transparency and accountability; and, improved disclosures for shareholders. That “awareness is rapidly changing, and […] we are on the edge of a fundamental reshaping of finance.”[2]

Ubiquitous in nature, in the same way that sustainable investing has emerged as a major trend in the investments space, renewable energies will continue to increase their share of the energy mix [4] as electric vehicles will increasingly make their way on roads [5], and healthier foods will increasingly take share of dinner plates[6]—all interconnected developments that are a part of a wave of consciousness: A Great Awakening. Albeit nature works slowly, demographics, globalization and technology have seemingly spurred an emphatic spark in humanity [3].

“Sustainability,” (in the broadest sense of the word) is a thread that binds the retail investments business with the whole of humanity: a truth best channeled as unlocked blue ocean opportunities for long-term, multi-dimensional value creation. An idea to stimulate the inherent social purpose for corporations. Like concepts such as money and capitalism, it all starts with an idea, like that which says that we are inextricably interconnected to each other and this one planet we all call home. In this spirit, and in tribute to Black History Month, I’ll conclude with words from Martin Luther King Jr.: Commencement address to Oberlin College in June 1965

“All I’m saying is simply this: that all life is interrelated, that somehow we’re caught in an inescapable network of mutuality tied in a single garment of destiny. Whatever affects one directly affects all indirectly. For some strange reason, I can never be what I ought to be until you are what you ought to be. You can never be what you ought to be until I am what I ought to be.T his is the interrelated structure of reality.”

Works Cited

[1] Carhart, Mark. On Persistance in Mutual Fund Performance. https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1540-6261.1997.tb03808.x (1997)

[2] Fink, Larry. A Fundamental Reshaping of Finance. https://www.blackrock.com/corporate/investor-relations/larry-fink-ceo-letter (2020)

[3] Rifkin, Jeremy. The Emphatic Civilization. https://www.ted.com/talks/jeremy_rifkin_the_empathic_civilization (2010)

[4] Nyquist, Scott; Manyika, James. Renewable Energy: Evolution, not revolution. https://www.mckinsey.com/industries/oil-and-gas/our-insights/renewable-energy-evolution-not-revolution (2016)

[5] DiChristopher Tom. Electric Vehicles will grow from 3M to 125M by 2030, International Energy Agency Forecasts. https://www.cnbc.com/2018/05/30/electric-vehicles-will-grow-from-3-million-to-125-million-by-2030-iea.html (2018)

[6] Renner, Barb; Ringquist, Jack. Capitalizing on the shifting consumer value equation. https://www2.deloitte.com/us/en/pages/consumer-business/articles/us-food-industry-consumer-trends-report.html (2015)

February 12, 2020January 20, 2020

Family Business, Entrepreneurship and the Base of the Pyramid

This post was written by Ruchi Nadkarni ’20. Connect with Ruchi on LinkedIn.

“Family Business,” I thought – sounded like just another core course in the laundry list of core courses that we needed to know about. I wasn’t inspired or even intrigued at the notion of it. I had committed the very first faux pas that the class instructor warned all of us about – our A’s – our assumptions. However, my postulations were quickly checked when a poised woman, world renown Family Business scholar Pramodita Sharma entered the class and shook me to my very core, with the inspiration that followed the notion of Family Business.

As if I wasn’t already excited to be learning about concepts that spoke to my very essence, I became deeply fascinated with the promise of family business in the first thirty minutes of the class. I was captivated. As someone that grew up in India, I had a picture of what family business in my mind. It was a common occurrence growing up for me to have come across several family members and friends who were in variously sized family businesses around me. Family business was close knit, small and seemingly inconsequential to me from what I had observed. It seemed to be just another way of making a living, and I concurred with the popular opinion of it as being rather minor-league. Interestingly, I was very aware of the top 1% of my country’s wealth as being in the hands of some of the wealthiest in the world from the Tatas, Ambanis and Birlas! I again erroneously assumed that they were a small minority to the rule.

The various advantages and disadvantages peculiar of family businesses started to familiarize me with the telenovela that is family business! From high passion to high drama, it seemed to have it all. I wasn’t surprised to read the first reason why I was always averse to the idea of family business – its Achille’s heel mixing family and business together. My aspirations to work with the base of the pyramid were augmented further when I read about household enterprises in developing countries. As a more privileged member of society, privy to the lives of the base of the pyramid, I have intimately seen the struggles, lives and phenomenal resourcefulness that resides within it. My nonprofit work took me deep into the slums of Mumbai, and I was honored to have made it into their circles, as these communities are usually very wary of outsiders.

In my working with the community, I happened to also have a chance to observe the enterprises run by them, leaving me fascinated and inspired to bring more to them. It was heartening to read about the resilience of these populations and how their close knit, family-oriented values created informal micro-enterprises that helped void marginalization for them. These societies internalized institutional theory without even realizing it with each member of the family contributing to the household in these enterprises to combat poverty. Their norms, solidarity, values and beliefs in forming these institutions despite being marginalized from resource rich networks was always something of a feat to me as I have admired them all my life. In the US, I recently learned of at-risk neighborhoods and how, the law enforcement and broken system keep them in an inescapable cycle of abjection. Despite the challenges the socio-emotional wealth as an economic consideration was comforting to read about. They subsist where opportunities do not exist.

All our simultaneous classes and lectures pointed out to the most opportunity for business and sustainability for all stakeholders was in the bottom of the pyramid. When we shifted gears to alter that notion and understand that opportunity also resided in the top of the pyramid which consisted of family businesses in a big part because of their legacy oriented outlooks, it was almost like a eureka moment for me. The idea of sustainable innovation can sound insipid to a lot of businesses primarily concerned with the bottom line, but when the bottom line can be tied into this idea, a golden bridge is created where it suddenly all makes sense. This bridge I thought, was that of family business.

Growing up as I went through the various stages of academia, and many of my decisions were usually influenced by my parents or by society and I always had an entrepreneurial streak. I was a natural risk-taker and even have a black book full of business ideas that can change the world. As my non-profit venture progressed, as I became familiar with the pains of entrepreneurship my rose-tinted glasses slowly came off. That combined with the severe strain that my nonprofit put on my work-life balance and my family relationships made me more averse to entrepreneurship than ever before.

Outside of these challenges, being in the non-profit industry for ten years and pure science academic background before that, through my academia and career I was always convinced that ‘entrepreneurship’ is a bad word. Even still, as I ponder about being an entrepreneur I am absolutely terrified of the notion. The lack of resources, loneliness and stress are concepts that I am all too familiar with, being a nonprofit owner. As we spoke of various family businesses that our professor studied over the years, and how passionately she felt about them being contributors to the sustainability and business future of the planet, my fears were slowly dissipating. Every day in this program as we are convinced of becoming entrepreneurs, I can see the silver lining and feel like I am gaining my starry-eyed wonder that I harbored before life’s many challenges bogged me down. I was all at once reminded of the dividends of entrepreneurship, as well as family business as a route to solve the world’s sustainability challenges. I was overwhelmed with gratitude and reminded to be completely in that moment even as I was churning several ideas for the future.

Because the truth is, that we only have the present moment, and to be completely immersed in it is the true joy of life. So even as I drew grandiose plans with my learnings from this class and this program, I truly enjoyed being right there, just in that moment.

January 29, 2020January 16, 2020

Sustainability and the Craft Brewing Industry

This post was written by Dan Versace ’20. Connect with him on LinkedIn.

Since the craft beer boom of 2012 started, many brewers across the country have found it hard to differentiate themselves from their competitors. Many have tried to create new and inventive brews and invest in a tap room where customers can come to the brewery and learn more about how the process is done while sampling the products.

But, in recent years the focus has shifted from inventive and innovative products and experiences to differentiation through the process by which the beers are made, with many breweries investing in the sustainability of their product and manufacturing lines. They can do this in a multitude of ways as complex as installing a device called an anaerobic digester to recycle wastewater that the brewery produces, or as simple as working with local farms to use their spent grain as food for a variety of livestock. Some breweries in the UK have even experimented with using stale bread from local bakers as a starter for their beers, limiting the amount of barley or hops that is needed.

With that being said, there is still room for innovation when it comes to the energy used in the brewing process along with the distribution and supply chains linked with the operation of the brewery. Many large scale consultancies such as SustainaBrew are working to refine a sustainability plan that works with the nuances that are inherent with brewing and selling beer, as laws and regulations differ from state to state, limiting the amount of barley or hops that is needed.

Environmental sustainability isn’t everything though; social responsibility has seen large growth in the brewing sector as well. Take Switchback Brewing for example. They recently shifted from a single ownership model to being 100% employee owned, allowing every single one of their employees to have a meaningful say in how the business operates and what decisions are made on a day to day basis. This has led to a company that operates like a family where everyone is vales and each person employed by the brewery is committed to seeing it succeed.

While it may seem like a no brainer to some, many others are still very wary of implementing these strategies for sustainability as they do run quite a high upfront cost, and can take a lot of resources and time to implement, with no guaranteed pay off. However, in a recent study produced by NPR it was shown that consumer’s willingness to pay increases when the breweries they are purchasing from are utilizing sustainable practices, something that is not necessarily true for other products in the marketplace. What is it about the brewing business that lends itself to this outcome? I believe that it is the client base and the values that they hold. The craft brewing industry has grown through, and is held up by the purchasing power of the millennial generation, a young consumer base that has sustainability at its heart and chooses to make purchasing decisions based on their values.

The proof is in the pudding (or perhaps beer in this case). Sustainability efforts in the brewing industry has positive effects on the world, the people who buy the product and work in companies, and, finally, the bottom line. There is only more to come in the future.

January 27, 2020January 14, 2020

A Sustainable Innovation MBA Disrupts The Medicine Vortex

This post was written by Than Moore ’20. Connect with him on LinkedIn.

Before matriculating to business school, I worked full time as an emergency medicine physician assistant at the University of Vermont Medical Center. I, along with my colleagues, was solely focused on maximizing patient care. My responsibilities included diagnosing and treating patients of all ages and acuity levels. The clinical world became my home. Putting on scrubs every day to go into the hospital, I join the hundreds of other employees working towards a similar mission of delivering the highest level of patient care. The ability to practice and treat members in my community is a privilege. It is one of the greatest accomplishments with which I can relate. However, it can also monopolize your life, and is forever demanding. It becomes nearly impossible to pause and observe the system in which we operate. The pursuit of my MBA disrupted the traditional linear trajectory of my medical career and provided the time and space to refocus the lens in which I viewed the world.

Medicine is a vortex. To become a doctor, one must dedicate years of commitment to the craft. You must first complete prerequisite coursework before donating countless years toward schooling, residency, and fellowship. By demonstrating academic and clinical excellence and passing more tests than one could imagine, it then becomes time to start your clinical practice. The journey is arduous, but the reward to grant another breath to a gasping loved one is worth all the effort. Medicine becomes an addiction. We are slaves to the system to glean all the knowledge we can to optimize our performance. It monopolizes our lives with long days, demanding call schedules, and tragic cases that keep us up at night. However, I was granted the opportunity to take a sabbatical from my clinical responsibilities and observe the field from the outside.

I first learned of The Sustainable Innovation MBA (SI-MBA) program at UVM from a friend who knew of my love of academia and solving problems. Sustainable business became the perfect blend of my undergraduate analytical mathematical degree, my medical background, and my passion for the environment and society as a whole. Embedded in the curriculum are quantitative business skills such as finance, accounting, and economics, but there are also fundamental organizational skills taught through courses on corporate social responsibility, sustainable leadership, and teamwork. The focus of the coursework is to optimize a sustainable enterprise by maximizing the triple bottom line: people, profit and the planet.

The beauty of the SI-MBA program is that one can personalize their education to incorporate individual interests. For example, I am fortunate to tailor my business research and projects towards medicine. Subsequently, I wish to highlight ways in which the triple bottom line educational model has broadened my perspective to incorporate sustainability into fundamental daily operations in both the medical community and greater society.

People:

To begin, people are at the core of all operating systems. Our world revolves around successful human interactions. The ability to collaborate with one another stems from leadership and teamwork skills. Group work is a fundamental component in the SI-MBA curriculum. During each of the module terms, every student is designated a team. The team is responsible to execute all projects, presentations, and assignments together. Rarely, do you see employees working alone, so why should academics reflect that?

Medicine, in particular, revolves around team collaboration. With the blending of specialties and skills to navigate different disease processes, we are constantly reliant on our colleagues for their expertise. If a trauma victim presents requiring extensive resources, multiple hands are needed to gain IV access, deliver medications, perform diagnostic studies, and make life altering decisions. One could not operate alone in such a high stress environment. By maximizing team collaboration, executing impeccable leadership qualities, and maximizing the potential of all skilled team members, a team can perform at its highest capability. Medical schools are paying more attention to these traits by focusing efforts on team based learning; however, the ability to acquire these skills outside of medicine through my coursework and integrate them back into the clinic will become a critical asset in my performance as a provider.

January 22, 2020January 14, 2020

Why I Left the Nonprofit Sector (and It’s Not the Reason You Might Think)

This post was written by Taran Catania ’20. Connect with her on LinkedIn.

Whether I was working in field research for a local conservation group or serving as a legislative representative for a national environmental organization, I loved my time in the nonprofit sector. No matter where I was, I was surrounded by mission-driven people, my work gave me a sense of purpose, and I was always proud to answer the standard icebreaker “so what do you do?”

**Nonprofit technician in the field:** Taran Catania ’20 flags a Semipalmated Sandpiper as part of ongoing endangered shorebird research for New Jersey Audubon.

But then I left the nonprofit world – and not for the reasons you might think. The assumption when people leave the nonprofit sector to go to business school is that person wants to make more money. Now, don’t get me wrong: there are extremely good reasons the nonprofit sector should stop undervaluing and underinvesting in staff. But the short answer is no, I did not leave for that reason.

The real reason is: I was tired of fighting for change, but not seeing an obvious plan for its impact or scalability. I was tired of “doing good” by rules that limited how much good we could do. I wanted the chance to take risks for something I believed in.

During Dr. Erik Monsen’s Crafting the Entrepreneurial Business Model class, I was introduced to a TED Talk by activist and fundraiser Dan Pallotta called “The way we think about charity is dead wrong.” As Pallotta points out, nonprofits are rewarded more for not acting like businesses (such as severely restricting overhead spending – “For every dollar donated, 83 cents go to the cause!”) than for what impact they have. From inherent rules limiting nonprofits’ ability to competitively compensate staff, market and advertise to generate revenue, or access capital markets to spur growth, the nonprofit sector is at a disadvantage to the business world in almost every way.

To add further limitation, nonprofits are systematically discouraged from taking risks. Risk, which always carries some chance of failure, is a generally unacceptable use of charitable dollars. And as Pallotta puts simply: “When you prohibit failure, you kill innovation.”

In other words, there is a reason there is no “venture capital” of the nonprofit world. No one is looking to make large donations to a nonprofit that wants to take chances, invest in its own growth, and pursue unexplored, better ways to make and scale change.

But as we can tell from the growing list of Certified B Corps and the increasing buzz around Corporate Social Responsibility (CSR), the business world is evolving to pick up where the nonprofit sector leaves off. And it’s doing so with some creative, innovative risk-taking.

So until we can foster a nonprofit sector that operates under fewer limitations, fighting for social and environmental change from a business angle may offer greater opportunities to create positive, scalable impacts. (That is, as long as businesses commit to doing so meaningfully.)

In the meantime, I’ll be here reading anything written by Vu Le at Nonprofit AF, bicycle commuting in my Allbirds sneakers, and pursuing a Sustainable Innovation MBA to be a part of this business evolution.

January 6, 2020January 3, 2020

With Sustainability, Should Motives Matter?

This post was written by Lauren Frisch ’20

As long as you are making lasting sustainable change, should motives matter?

This past semester, we’ve taken a deep dive into the world of corporate social responsibility (CSR), and thought about the different motives companies may have to invest in CSR practices. Some companies have economic motives.[i] Others want to build relationships with various stakeholders, called relational motives. Finally, some companies have moral motives, wanting to make the world, or their piece of it, run a little better.[ii] Consumers tend to digest CSR information better when there is at least a hint of a moral motive. But is this the right way to truly encourage CSR across the board?

Volkswagen stock prices before and after Dieselgate

Let’s use Volkswagen (VW) as an example. In 2015, news broke that VW had created technology that faked emissions levels in about 580,000 vehicles between 2006 and 2015.[iii] Defeat devices were created to register when a vehicle’s emissions were being tested, and modify performance to achieve a particular emissions level. By March 2019, VW had paid more than $30 billion in fines, penalties, resolutions and settlements towards Dieselgate.[iv] The company agreed to invest in electric vehicle (EV) technology and infrastructure to offset some of the damage caused by their deceptive technology.[v]

VW was able to survive this scandal and continue to thrive as a company, but not without a cost. The company had a turnover in high-level leadership after the scandal. The brand’s reputation was tarnished and stock prices dropped 23%[vi]. Enter Herbert Diess, a new CEO with a plan to completely reinvent Volkswagen as a sustainable leader in the industry. Diess and his team created Together 2025, a vision for how VW would grow between 2015 and 2025.[vii] The main goal of Together 2025 is to transform VW into a leader in the EV market. The company hopes that by 2025, 25% of VWs on the road will be EVs, a lofty goal that will help transform the makeup of the worldwide auto landscape.[viii]

Concept photo for Volkswagen’s new I.D. Buzz, an electric bus

The company has promised to launch a fleet of seven new electric vehicles, including four for VW, two for Audi and one for Seat.[ix] VW is also investing in new EV factory space and charging infrastructure, and the company hopes to establish and implement a carbon neutral supply chain by 2050.[x]^,[xi]

Critics of VW argue that the company should not be viewed as a leader in sustainable innovation because they were forced to implement aspects of this radical transformation to make up for Dieselgate. Others believe Diess is a transformational leader with strong moral motives, and is using this colossal environmental mess up to inspire change and create an automotive industry that he truly believes in. Consumers may never know the exact motives behind VW’s together 2025 campaign, although the truth likely lies somewhere between the suspicion of the cynics and the hope of the optimists. Almost all human behavior and corporate action is driven by varying degrees of multiple motives.

But should Volkswagen’s motives matter if the company is able to advance renewable technology? What matters is that Volkswagen is on the road to becoming a leader in EV technology, and is investing not only in vehicle design, but factories and infrastructure that will help support growing demand into the future. It would be best for the industry if Volkswagen’s transformation is wildly successful, because it will build momentum to advance critical EV technology at VW and may inspire other companies to make similar commitments. Of course, I’d prefer if all companies had strong moral motives to back their CSR work. But it’s important for us to recognize that people come from different experiences, and companies have different priorities. At this stage, the change we’re making matters more than the reason we started on the path. And if companies can profit from solving a problem for someone, hopefully it will encourage others to follow in their lead, and help sustain more change.

Endnotes

[i] Aguilera, Ruth V., Rupp, Deborah E., Williams, Cynthia A., Ganapathi, Jyoti. “Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations.” Academy of Management Review. 3 Nov. 2007.

[ii] Aguilera, Ruth V., Rupp, Deborah E., Williams, Cynthia A., Ganapathi, Jyoti. “Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations.” Academy of Management Review. 3 Nov. 2007.

[iii] “Exhausted by scandal: ‘Dieselgate’ continues to haunt Volkswagen.” Knowledge at Wharton. 21 Mar. 2019, https://knowledge.wharton.upenn.edu/article/volkswagen-diesel-scandal/

[iv] “Exhausted by scandal: ‘Dieselgate’ continues to haunt Volkswagen.” Knowledge at Wharton. 21 Mar. 2019, https://knowledge.wharton.upenn.edu/article/volkswagen-diesel-scandal/

[v] Voelcker, John. “VW Electrify America plan for electric-car charging across the US released.” Green Car Reports. 18, Apr. 2017,https://www.greencarreports.com/news/1109971_vw-electrify-america-plan-for-electric-car-charging-across-u-s-released.

[vi] “Exhausted by scandal: ‘Dieselgate’ continues to haunt Volkswagen.” Knowledge at Wharton. 21 Mar. 2019, https://knowledge.wharton.upenn.edu/article/volkswagen-diesel-scandal/

[vii] “2018 Sustainability Report.” The Volkswagen Group, Mar. 2019, https://www.volkswagenag.com/presence/nachhaltigkeit/documents/sustainability-report/2018/Nonfinancial_Report_2018_e.pdf

[viii] Keith, Travis. “Volkswagen stock price plunges after emissions scandal.” Column Five Media. https://www.columnfivemedia.com/volkswagen-stock-price-plunges-after-emissions-scandal

[ix] Rauwald, Christoph. “Volkswagen’s road to riches or ruin starts in this factory.” Bloomberg, 6 Sept. 2019, https://www.bloomberg.com/news/articles/2019-09-06/volkswagen-s-road-to-riches-or-ruin-starts-in-this-factory

[x] “2018 Sustainability Report.” The Volkswagen Group, Mar. 2019, https://www.volkswagenag.com/presence/nachhaltigkeit/documents/sustainability-report/2018/Nonfinancial_Report_2018_e.pdf

[xi] Rauwald, Christoph. “Volkswagen’s road to riches or ruin starts in this factory.” Bloomberg, 6 Sept. 2019, https://www.bloomberg.com/news/articles/2019-09-06/volkswagen-s-road-to-riches-or-ruin-starts-in-this-factory

September 23, 2019September 22, 2019

Sustainable Innovation MBA Students Strike for Climate Change

This post was written by Jackson Berman ‘20

On Friday, September 20, 2019, MBA students from UVM’s Sustainable Innovation MBA Class of 2020 joined forces with youth activists, students, and workers around the world to demand a just future free from fossil fuels. These global strikes are happening before the UN Climate Action Summit next week – our goal is to put pressure not just on politicians, but people from all generations. Climate change is a moral issue, it’s happening now, and we have an opportunity to take action.

Students from the Class of 2020 at the Burlington, VT Climate Strike on September 20, 2019.

Google, Microsoft, Facebook, and Amazon will all be participating in strikes across the country. Locally in Burlington, SI-MBA students followed in the footsteps of Burton Snowboards, Ben & Jerry’s, Seventh Generation, and environmentally focused non-profits such as 350 Burlington, VPIRG, Climate Disobedience Center, and Sunrise Movement.

We as the Sustainable-Innovation MBA Class of 2020 have also teamed up with some inspiring alumni to march for climate justice! I talked with Brodie O’Brien ’14 and now Digital Marketing Manager at Ben & Jerry’s.

“Here at Ben & Jerry’s, we see our opportunity as providing people with an onramp first-step into engaging in large-scale issues that may feel insurmountable. Climate change is a big, scary topic that’s too big for one person to address alone: we think that the power of collective action can change the system. That’s why we’re here at the Burlington Climate Strike scooping today – we want to celebrate our fans who are already involved with Climate Action, and provide a fun way for new people to get excited about creating real collective positive change.” Brodie also noted that “we use our digital channels to raise awareness of movements amongst fans, it goes beyond just showing up physically at events.”

Brodie O’Brien ’15 (right), Digital Marketing Manager at Ben & Jerry’s

Climate change is truly a world crisis: we have an obligation to create sustainable business solutions that meet the needs of the present without compromising the ability of future generations to meet their own needs.

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