This spring, a global manufacturer of industrial refrigeration equipment asked me and another MBA candidate — eager, passionate students with a slew of newly minted sustainable business pedagogies in our quiver — to explore emerging market opportunities that also tackled global social and environmental issues. Our project was a result of the company’s strategic focus on tackling major world issues that go beyond eco-efficiency, such as food loss.
My classmate Brett Spusta and I began the project with two parameters: we’d be exploring the issue of food loss and we’d be doing so in Brazil. Beyond that, it was up to us to narrow the scope of our research, develop a team of research partners on the ground, ask the right questions and formulate strategies that could produce cold chain innovation, create meaningful social and environmental impact and be scaled.
It was an MBA student’s dream come true.
What began as a cumbersome undertaking crystallized into a specific, surprising and insightful set of actionable recommendations tailored to Brazil’s unique market.