This time of year many farmers and growers begin prepping for the market season. Before long, customers will be lining up at local farm stands and farmers’ markets ready to buy. Before the cash changes hands, however, many customers are hungry for information.
Getting the seeds started, the labels printed and the displays designed is part of the excitement of direct marketing. But don’t forget the most important investment you can make toward a successful season is a comprehensive training for your employees.
Training the staff who do your selling is critical to developing customer loyalty, increasing the average sale per customer and generating the kind of ‘buzz’ that keeps customers flocking to your stand. So, what should you include in your training sessions?comprehensive training for your employees. Continue reading