Nate Bosshard, ‘01 Brand Manager, The North Face
San Francisco Bay Area, California
Major: Political Science
How would you describe what you do on a typical day to someone who is unfamiliar with your field?
As the Brand Manager my day to day can vary. On any given day I could be sitting with the product teams kicking off a new product season, working on TV advertising, planning an athlete photo shoot, working on iPhone/iPad apps, developing content for social media, managing our budget, creating a 5-year business case study, or snowboarding with our pro athlete team.
What advice do you have for students searching for jobs or internships in your field?
The best advice I can give is once you know what you want to do, try your hardest to get an internship as early as possible. The longer you wait the more likely there will be somebody ahead of you in that coveted entry-level position. I did my first internship the summer after my freshman year, and already had it secured in the early part of the second semester of my first year at UVM. Constantly building your resume through your four years is crucial.
What is your favorite part of your work? Most challenging part?
I love everything about my job, the most challenging part is balancing the travel away from my family and staying on top of things in the office when I’m out in the field.
Tell us about your best day at work.
Cat-skiing with our pro athlete team at Baldface Lodge in British Columbia doing product testing.
What three words would describe your work environment?
Passionate, relaxed, and honest
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