Tatjana Salcedo

  • Measuring the Success of Email Newsletters

    Tatjana Salcedo on Web development @ UVM
    So you’re tasked with creating and distributing an email newsletter for your department. Creating newsletters can be a labor of love. A lot of effort often goes into wrangling content, formatting, and designing […]
    Posted April 08, 2013.
  • Need a free HTML editor? Along comes Blue Griffon to the rescue

    Need a free HTML editor? Along comes Blue Griffon to the rescue
    Tatjana Salcedo on Web development @ UVM
    A plethora of free WYSIWYG (what you see is what you get) HTML editors have been released over the years. Several of these – SeaMonkey, KompoZer, Nvu – grew out of Netscape Composer, which was last updated in 2004. SeaMonkey and KompoZer have not seen  much meaningful development in several years and Nvu was discontinued in 2005 thus leaving […]
    Posted March 09, 2012.
  • UVM moves towards Responsive Web Design

    UVM moves towards Responsive Web Design
    Tatjana Salcedo on Web development @ UVM
    Visitors are accessing websites with an ever increasing array of devices and browsers from desktop computers and laptops to netbooks and tablets, and, of course, mobile phones. The challenge for web developers is to design their sites to look great and be easy to use on everything from a cinema display with 2560-by-1440 pixel resolution to […]
    Posted January 24, 2012.
  • Fabulous online forms

    Several types of web forms
    Tatjana Salcedo on Web development @ UVM
    Too often our website is merely a one-way conversation with our audience. You probably have read that engaging our web visitors is not only important for generating web traffic and higher search engine rankings, but it is also an indicator of the overall success of website. So how can we create bi-directional conversations on our […]
    Posted January 03, 2012.
  • Web Metrics at UVM: developing a holistic approach

    Tatjana Salcedo on Web development @ UVM
    Many university websites, including ours, suffer from a split personality disorder. As emails seem to indicate, most site visitors perceive the institutional website as a single entity with ultimate power residing with the infamous Webmaster. One might expect that as our institutions have oversight from administrators and administrative bodies, so must our institutional website. This […]
    Posted November 17, 2011.
  • Cyber Hacks, a growing concern for everyone

    Cyber Hacks, a growing concern for everyone
    Tatjana Salcedo on Web development @ UVM
    Website development has taken on a dark passenger in recent years. As the number of websites continues to grow exponentially, the internet now ubiquitous in our daily lives with more and more of our personal information passed around online via online shopping, bill paying, banking accounts and Facebook, the number and voracity of individuals seeking to […]
    Posted September 16, 2011.
  • Google Calendar: one of the most flexible calendaring options

    Screen shot of Google Calendar
    Tatjana Salcedo on Web development @ UVM
    The folks at Google have cornered the market on web search and are leaders in email and online maps, but as many of already know, they have also taken the lead in many other corners of the Internet including web metrics, news feeds, document sharing and calendars. Google Calendar offers a lot of useful components to leverage […]
    Posted September 07, 2011.
  • Constructing a Mobile Website

    Constructing a Mobile Website
    Tatjana Salcedo on Musings of a university web strategist
    This summer we are finally developing the mobile version of the UVM main website. When this project was in the initial planning phase, I imagined our mobile site to be a CSS-modified version of the main UVM website that fit better on mobile devices. In researching the project not only did I discover that mobile sites […]
    Posted June 22, 2011.
  • ReadSpeaker: accessibility boost or another annoying gadget?

    Tatjana Salcedo on Musings of a university web strategist
    In the past week I was contacted by two separate individuals regarding an online text to speech application called ReadSpeaker. For those unfamiliar with the product, ReadSpeaker is a commercial application which claims to improve web accessibility for visitors with “low literacy and reading skills, limited English proficiency, dyslexia or related disabilities and mild visual impairment.” […]
    Posted June 21, 2011.