The challenges of changing school food

Last week I spent an inspiring day with a network of leaders engaged in Farm-to-School across Vermont.  While many of the participants work with non-profits, we were lucky to have one farmer amongst the group!  One of the goals of the gathering was to consider how we can have the greatest collective impact in a variety of categories by the year 2020.  We talked about striving for healthy food for all, healthy farms, exemplary place-based education, and more.  I left our lovely slice of heaven (Shelburne Farms) with a renewed sense of mission related to Farm-to-School.

Shortly after I returned to my office, I received an e-mail alert about the response of an upstate New York school district to new rules for school meals that were instituted at the federal level this past fall.  The district, near Albany, has decided to opt out of the National School Lunch program due to concerns about wasted food and high costs.  Students have been throwing out fruits and vegetables – which are required to be served – and the program is running a significant budget deficit.  Similar stories have been heard in pockets of Vermont, but the response has not yet been so drastic.

Of course this news deflated my optimism about the potential for school food change, and made me think once again about the many possible avenues to affect positive food-related behavior. Policies that require certain actions can often result in push back, although they can also reframe an issue and help us see more clearly some sources of the problem.  Policies can also lead to transformational change. In Vermont, the legislation that funded Farm-to-School grants has enabled schools across the state to get focused on doing things differently. While the incredibly time-consuming grassroots approach to Farm-to-School is slow-going, it is designed to establish stronger school and community connections, and in turn, create buy-in. This approach can surely result in very meaningful change as well.

As is frequently the case, I am reminded that there isn’t a one-size –fits-all solution to food systems change.  We have to be realistic about the time, energy and communication skills that are required to create/inspire systemic change, regardless of the approach.  And, it’s a lot easier to stick with a gradual, time-consuming plan for change when I keep my eye on the prize(s) – healthier kids, sustainable farms, healthier communities – which are definitely worth the effort!

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Gleanings from the 2013 Direct Marketing Conference

“The 8th annual NOFA-VT Direct Marketing conference this month offered a wide variety of workshops that provided expertise, experiences, and opportunities to stretch your mindElizabeth Theriault photo with new ideas and directions for farmers in the state to expand,” says Elizabeth Theriault, this week’s guest writer for the Women’s Agricultural Network Blog. Elizabeth, who is Community Engagement Coordinator at the Rutland Area Farm and Food Link (RAFFL), attended a slate of what she describes as interesting sessions and has provided us with summary and reflection on her experience.

DiginVT logo I attended three different workshops and one networking session. The first workshop was a basic introduction to DigIn VT an agritourism website. The website was launched two years ago as a venue for people to easily tap into Vermont’s food experiences as if they were a local. The website offers listings of all the farmers markets in the state, and has three main categories: places, events and “trails.” Anyone can create a “trail “ for an area that links lots of great places together that you might visit during a trip to a particular region of the state. The site is also a great way for food hubs and farms in different regions to promote special events or host a farm tour. This website was a great new resource for me to think about using as a promotional tool and reaching out to a much wider audience, they market primarily outside of Vermont. The website is also in the process of being translated into French!

Vermont Feed LogoDuring the second session, I attended a workshop led by Abbie Nelson, who is education coordinator of NOFA Vermont and director of Vermont FEED. Abbie gave an overview of NOFA’s recently completed research on institutional demand and statewide infrastructure for local fruits, veggies, and eggs. We reviewed the report and discussed how farmers can use this research to identify institutional markets and different models for selling to institutions. The report is available on NOFA’s website.

Next up:  A fun workshop on hosting successful on-farm events. Two vivacious farmers, Cat Buxton from Cedar Circle Farm and Jinny Hardy Cleland from Four Springs Farm gave us a run-down of what you need to think about when hosting an on-farm events including but not limited to: marketing, insurance, pricing/ profit, educational material, programming, scheduling and much more.  It was great to learn some “tips of the trade” from two farmers that seem to have found two very different ways to really make it work.

Missed coaching at the direct marketing conference? The Vermont New Farmer Network will be offering in-person coaching at the VT Grazing Conference and at the NOFA-VT Winter Conference, sign up here!

Want to get more info about direct marketing? You can find recorded webinars on marketing strategies, articles, factsheets, and other resources in the Marketing Toolshed at the Vermont New Farmer Network website. There is also some helpful resources available here from the University of Nebraska-Lincoln.

About Elizabeth:

Elizabeth manages the organization’s public awareness initiatives as well as the volunteer & internship program. She has masters degrees in public health and social work and her true passion lies in working with communities around health, nutrition and sustainability. In her spare time Elizabeth reads a lot about growing food and experiments as much as possible in her garden. You can contact her at: (802) 417-1528 or
elizabeth[at]rutlandfarmandfood.org


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Your Role in the Future of Farming in Vermont

Now is the time to have your voice heard.

As an Extension Outreach Professional, I am part of many networks related to farming and farmers.  Emails arrive in my inbox everyday about another issue that is directly related to how you farm in Vermont.  Whether it is the next pest, weed, or exciting crop to grow; a new grant or cost-share program; or the newest regulation being decided by the Vermont Legislature or state agency that will impact your farm business.  Many times these directives and programs are implemented without much input from the people and landscapes they will impact the most—YOU!

You most likely hear the same discussions I hear.  You may even get the exact same emails I get (whether you read them or not).  You probably have conversations with your neighbors about the many issues facing agriculture in Vermont.  I don’t walk into many barns without doing just that.  However, I encourage you to take the next step.

Stand up, participate, be heard, and take a leadership role to shape how these initiatives, programs, and policies impact you and Vermont agriculture.

It is very easy to put your nose down, focus on your own farm, and keep more than plenty busy just trying to get your daily farming tasks done.  However, sometimes we need to pick up our heads and take a look around.  Are you happy with the trajectory of policy-making, technical assistance programs, educational opportunities, water quality rules, food safety policy, funding programs, or farm economics?  If you have insight on how to improve any of these issues, NOW IS THE TIME TO SPEAK UP.

There are a lot of initiatives already happening or just starting that directly impact how you farm now and will farm in the future.  In my experience, farmer participation is not only accepted, but sought after.  I can’t tell you how many meetings I have been to where the participants are making decisions that directly impact Vermont farmers, and when you look around the room there may not be a single farmer in the room.  This happens for a few reasons.  Farmers are either not included, do not know about these meetings, or decide they are simply too busy to attend.  Let me say now that none of those are adequate reasons anymore.  As farmers, you need to know when and where these meetings are taking place and show up.

Having your voice heard just got a lot easier thanks to a group of local farmers, UVM Extension and a Conservation Innovation Grant from the Vermont NRCS.  We have started the Champlain Valley Farmer Coalition in much the same manner as the Farmers Watershed Alliance in Franklin County. The idea is to help all farmers proactively address water quality issues in the Chittenden, Addison & Rutland counties in the Lake Champlain Basin to advance local farm economic resiliency and environmental stewardship.   The group aims to target education and outreach, acquire potential project funding, and facilitate communication between farmers, agencies and the public to move us forward in improving water quality The Champlain Valley Farmers Coalition meets once a month and will be accepting new members soon. Call us if you want your voice to be heard and want to be proactive about how water quality and agriculture will co-exist in Vermont now and into the future.

If you would like to join the Champlain Farmers Coalition, please contact Kirsten Workman or Jeff Carter at (802) 388-4969 or champlain.crops@uvm.edu.

Beyond farmer-based groups like the Champlain Valley Farmers Coalition and the Farmers Watershed Alliance, you can participate on so many levels: in your town, your county, statewide or even national groups and boards.

Here are just a few examples:

 

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