{"id":380,"date":"2017-03-09T14:42:14","date_gmt":"2017-03-09T19:42:14","guid":{"rendered":"http:\/\/blog.uvm.edu\/semba\/?p=380"},"modified":"2017-03-09T15:36:05","modified_gmt":"2017-03-09T20:36:05","slug":"from-the-web-patagonia-and-north-face-saving-the-world","status":"publish","type":"post","link":"https:\/\/blog.uvm.edu\/si-mba\/2017\/03\/09\/from-the-web-patagonia-and-north-face-saving-the-world\/","title":{"rendered":"From the Web: Will Patagonia and North Face Save the World?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-381\" src=\"http:\/\/blog.uvm.edu\/semba\/files\/2017\/03\/Screen-Shot-2017-03-09-at-1.21.59-PM.png\" alt=\"\" width=\"1710\" height=\"994\" srcset=\"https:\/\/blog.uvm.edu\/si-mba\/files\/2017\/03\/Screen-Shot-2017-03-09-at-1.21.59-PM.png 1710w, https:\/\/blog.uvm.edu\/si-mba\/files\/2017\/03\/Screen-Shot-2017-03-09-at-1.21.59-PM-300x174.png 300w, https:\/\/blog.uvm.edu\/si-mba\/files\/2017\/03\/Screen-Shot-2017-03-09-at-1.21.59-PM-768x446.png 768w, https:\/\/blog.uvm.edu\/si-mba\/files\/2017\/03\/Screen-Shot-2017-03-09-at-1.21.59-PM-1024x595.png 1024w, https:\/\/blog.uvm.edu\/si-mba\/files\/2017\/03\/Screen-Shot-2017-03-09-at-1.21.59-PM-500x291.png 500w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p><strong>North Face<\/strong> and <strong>Patagonia<\/strong> are both wrestling with a consequential paradox, one that is central to <strong>contemporary consumerism<\/strong>: <em>we want to feel morally good about the things we buy.<\/em> And both companies have been phenomenally successful because they have crafted an image that is about more than just being ethical and environmentally friendly, but about nature, adventure, exploration \u2013 ideas more grandiose than simply selling you a jacket, taking your money and trying not to harm the earth too much along the way. But the paradox is that by presenting themselves this way, they are selling a lot more jackets. In other words, both companies are selling stuff in part by looking like they\u2019re not trying too hard to sell stuff, which helps them sell more stuff \u2013 and fills the world with more and more stuff.<\/p>\n<p><strong><a href=\"https:\/\/www.theguardian.com\/business\/2017\/mar\/07\/the-north-face-patagonia-saving-world-one-puffer-jacket-at-a-time\">Learn more<\/a><\/strong>\u00a0<em>(via The Guardian) &gt;&gt;<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>North Face and Patagonia are both wrestling with a consequential paradox, one that is central to contemporary consumerism: we want to feel morally good about the things we buy. And both companies have been phenomenally successful because they have crafted an image that is about more than just being ethical and environmentally friendly, but about &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog.uvm.edu\/si-mba\/2017\/03\/09\/from-the-web-patagonia-and-north-face-saving-the-world\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;From the Web: Will Patagonia and North Face Save the World?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3919,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221,427000],"tags":[17503,41478,4433],"class_list":["post-380","post","type-post","status-publish","format-standard","hentry","category-environment","category-from-the-web","tag-entrepreneurship","tag-innovation","tag-sustainability"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8b9n0-68","_links":{"self":[{"href":"https:\/\/blog.uvm.edu\/si-mba\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.uvm.edu\/si-mba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.uvm.edu\/si-mba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.uvm.edu\/si-mba\/wp-json\/wp\/v2\/users\/3919"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.uvm.edu\/si-mba\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":3,"href":"https:\/\/blog.uvm.edu\/si-mba\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"predecessor-version":[{"id":385,"href":"https:\/\/blog.uvm.edu\/si-mba\/wp-json\/wp\/v2\/posts\/380\/revisions\/385"}],"wp:attachment":[{"href":"https:\/\/blog.uvm.edu\/si-mba\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.uvm.edu\/si-mba\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.uvm.edu\/si-mba\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}