Jon Erickson and Jed Murdoch (Rubenstein) will pilot a sustainable certification approach for the multi-billion-dollar cashmere industry. Used in luxury clothing, cashmere production has increased unsustainably, damaging fragile ecosystems in China and Mongolia, and threatening the iconic snow leopard and other species. With collaborator Pablo Bose (Geography), and colleagues from Mongolia and Denver Zoo, the project aims to help standardize Earth- and farmer-friendly practices.