Urban MaskFitters
Mikayla Humiston
Urban Mask Fitters
May 2020
Materials: swimsuit top padding, Urban Outfitters reusable shopping bag, thread
This face covering is a dual purpose fashion piece that is supposed to be both protective for the wearer and a statement piece on consumerism and capitalism, which have proven to remain prevalent in the midst of a global pandemic. With COVID-19 stopping society dead in its tracks and overturning the lives of millions of people, daily life looks drastically different than it did just months ago. Facial coverings, like masks, are becoming a requirement in many communities. The problem I set out to solve with this piece is to help prevent the spread of the virus while commenting on our priorities as a society.
The virus affects places based on the people and the cultures present, and we are all still getting used to the new normal. Though in densely populated areas, such as large cities there is a stark contrast where streets are typically full of people eating, shopping, traveling, and sightseeing. These places are largely reliant on people spending money and there is an inherently American quality in consumerism and capitalism. People are beginning to get impatient, and many people are turning to online shopping as an alternative to their usual shopping habits. Americans feel the need to consume constantly, and that does not change in a global pandemic.
There is also irony in this piece because people are protesting towns and cities being shut down. People are wearing masks to gather and protest, masks to go out shopping for necessary items, and as states slowly begin to reopen, items that are not necessarily essential. With this piece, wearers might quite literally be shopping in a shopping bag. Although subtle, the Urban Outfitters logo repeating is meant to be a reminder that consumerism is a haunting aspect of our society, and that people still care about shopping in some cases more than they do saving lives. It also adds an element of fashion.
I used a bathing suit top pad for thickness to filter the air that the wearer would be breathing in, and to block the air they’re breathing out. The reusable bag itself is soft, and I followed the blueprint of a typical surgical face mask. The ties make it easily adjustable to any head, and the mask, although more effective as an upside down triangle, can be worn either way. The triangle itself indicates a caution symbol, as well as the yellow thread which is often associated with danger – in this case, the disease. I chose the beige colored bag to be subtle, and the yellow thread matches well. The material itself is washable and can be reused until it falls apart. Overall, it is a simple design with a bold statement associated that I think everyone should consider in order to re-evaluate our societal priorities and that which is truly important.