{"id":256,"date":"2015-01-06T15:57:41","date_gmt":"2015-01-06T19:57:41","guid":{"rendered":"http:\/\/blog.uvm.edu\/fruit\/?p=256"},"modified":"2015-01-06T15:59:27","modified_gmt":"2015-01-06T19:59:27","slug":"january-2015-northern-grapes-project-news-you-can-use-winery-customer-satisfaction","status":"publish","type":"post","link":"https:\/\/blog.uvm.edu\/fruit\/2015\/01\/06\/january-2015-northern-grapes-project-news-you-can-use-winery-customer-satisfaction\/","title":{"rendered":"January 2015 Northern Grapes Project News You Can Use: Winery Customer Satisfaction"},"content":{"rendered":"

PDF version available at:
\nhttp:\/\/northerngrapesproject.org\/wp-content\/uploads\/2015\/01\/January-2014-News-You-Can-Use-Customer-Satisfaction.pdf<\/a><\/p>\n

\"\"<\/a><\/p>\n

News You Can Use
\n<\/em><\/strong><\/p>\n

Winery Customer Satisfaction<\/em><\/strong><\/p>\n

\"\"<\/a><\/p>\n

Customers enjoy wine tasting at Tassel Ridge Winery in Leighton, IA. Tassel Ridge was a cooperator in the tasting room customer satisfaction survey.<\/p>\n

Customer satisfaction is especially important for the cold climate wineries; as an emerging industry, it relies on visitors (regional customers and tourists) for an important share of total sales. By ensuring that customers have a satisfactory experience, the winery can create customer loyalty and positive press as clients recommend the establishment to their friends, colleagues and family. In the winery business, customer satisfaction is primarily determined by the tasting room experience, as tasting room visitors are not solely interested in the wine.<\/p>\n

The study, led by Miguel Gomez at Cornell University, was conducted in six wineries in New York and Iowa, which collected surveys from tasting room customers from June through November 2012.<\/p>\n

The purpose of this study was twofold:<\/p>\n

1) Determine which factors drive customer satisfaction among local wineries in the emerging wine regions of New York and Iowa.<\/p>\n

2) Identify the linkages between customer satisfaction and sales performance within these wineries.<\/p>\n

The team found that a focus on customer service was the most effective strategy to increase customer satisfaction scores, and that \u201chighly satisfied\u201d visitors purchased an additional bottle of wine and spent $10 more per visit, compared to \u201csatisfied\u201d visitors.<\/p>\n

Links:<\/strong><\/p>\n

The Tasting Room Experience and Winery Customer Satisfaction:<\/p>\n

-Brief Research Report<\/a><\/p>\n

-Full Extension Publication<\/a><\/p>\n

April 9, 2013 webinar<\/a> by Gregg McConnell and Miguel Gomez. Miguel\u2019s portion of the webinar, \u201cCustomer Satisfaction Drives Tasting Room Sales,\u201d starts right around the 30 minute mark. Gregg\u2019s portion of the webinar, \u201cTowards Startup Winery Profitability: When do I start Making Money?\u201d also has a lot of great information, although it is not directly related to customer satisfaction.<\/p>\n

The Northern Grapes Project is funded by the USDA\u2019s Specialty Crops Research Initiative Program of the National Institute for Food and Agriculture, Project #2011-51181-30850<\/p>\n

Chrislyn A. Particka, PhD<\/p>\n

Extension Support Specialist<\/p>\n

Cornell University<\/p>\n

Department of Horticultural Sciences<\/p>\n

630 W. North Street<\/p>\n

Geneva, NY 14456<\/p>\n

cap297<\/p>\n

315-787-2449 (desk)<\/p>\n

315-787-2216 (fax)<\/p>\n

www.northerngrapesproject.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

PDF version available at: http:\/\/northerngrapesproject.org\/wp-content\/uploads\/2015\/01\/January-2014-News-You-Can-Use-Customer-Satisfaction.pdf News You Can Use Winery Customer Satisfaction Customers enjoy wine tasting at Tassel Ridge Winery in Leighton, IA. Tassel Ridge was a cooperator in the tasting room customer satisfaction survey. Customer satisfaction is especially important for the cold climate wineries; as an emerging industry, it relies on visitors (regional customers … Continue reading January 2015 Northern Grapes Project News You Can Use: Winery Customer Satisfaction<\/span><\/a><\/p>\n","protected":false},"author":2068,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[109235],"class_list":["post-256","post","type-post","status-publish","format-standard","hentry","tag-grape"],"jetpack_publicize_connections":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"fruit","author_link":"https:\/\/blog.uvm.edu\/fruit\/author\/fruit\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4nZlV-48","_links":{"self":[{"href":"https:\/\/blog.uvm.edu\/fruit\/wp-json\/wp\/v2\/posts\/256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.uvm.edu\/fruit\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.uvm.edu\/fruit\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.uvm.edu\/fruit\/wp-json\/wp\/v2\/users\/2068"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.uvm.edu\/fruit\/wp-json\/wp\/v2\/comments?post=256"}],"version-history":[{"count":3,"href":"https:\/\/blog.uvm.edu\/fruit\/wp-json\/wp\/v2\/posts\/256\/revisions"}],"predecessor-version":[{"id":262,"href":"https:\/\/blog.uvm.edu\/fruit\/wp-json\/wp\/v2\/posts\/256\/revisions\/262"}],"wp:attachment":[{"href":"https:\/\/blog.uvm.edu\/fruit\/wp-json\/wp\/v2\/media?parent=256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.uvm.edu\/fruit\/wp-json\/wp\/v2\/categories?post=256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.uvm.edu\/fruit\/wp-json\/wp\/v2\/tags?post=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}