{"id":1017,"date":"2016-03-09T10:21:05","date_gmt":"2016-03-09T14:21:05","guid":{"rendered":"http:\/\/blog.uvm.edu\/farmvia\/?p=1017"},"modified":"2016-03-09T10:21:05","modified_gmt":"2016-03-09T14:21:05","slug":"building-brands-in-a-small-farm-food-system","status":"publish","type":"post","link":"https:\/\/blog.uvm.edu\/farmvia\/?p=1017","title":{"rendered":"Building Brands in a Small Farm Food System"},"content":{"rendered":"<p>Fifteen years ago the buzz word was &#8220;direct sales&#8221;, seven years ago it was &#8220;scaling-up&#8221; and in 2016 the call is to build brands. Many small farms and their owners can&#8217;t manage the &#8220;scale-up&#8221;. Can food systems entrepreneurs harness the cumulative capacity of small farms to supply market demands both near and far?<\/p>\n<p>Check out this recent article originally published\u00a0 in <a href=\"http:\/\/localbanquet.com\/stories\/issues\/2016\/spring-2016-issue-36\"><span style=\"color: #0000ff\">Local Banquet (Spring 2016)<\/span> \u00a0 \u00a0\u00a0<\/a><br \/>\nand featured through the Vermont Farm to Plate website: <span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"http:\/\/www.vtfarmtoplate.com\/features\/building-brands-in-a-small-farm-food-system#.VuAqYOYwjLM\">Building Brands in a Small Farm Food System<\/a><\/span><\/p>\n<p><a href=\"http:\/\/blog.uvm.edu\/farmvia\/files\/2016\/03\/Eggs-out-of-stock-10-11-11.jpg\" rel=\"attachment wp-att-1018\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-1018 aligncenter\" src=\"http:\/\/blog.uvm.edu\/farmvia\/files\/2016\/03\/Eggs-out-of-stock-10-11-11-150x150.jpg\" alt=\"Eggs out of stock 10-11-11\" width=\"150\" height=\"150\" \/><\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>A store with empty shelf space in 2011 for locally produced eggs<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fifteen years ago the buzz word was &#8220;direct sales&#8221;, seven years ago it was &#8220;scaling-up&#8221; and in 2016 the call is to build brands. Many small farms and their owners can&#8217;t manage the &#8220;scale-up&#8221;. Can food systems entrepreneurs harness the &hellip; <a href=\"https:\/\/blog.uvm.edu\/farmvia\/?p=1017\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1307,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[52830,52813,8384],"tags":[377502],"class_list":["post-1017","post","type-post","status-publish","format-image","hentry","category-family-farms","category-farm-finances","category-marketing","tag-food-system","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/blog.uvm.edu\/farmvia\/index.php?rest_route=\/wp\/v2\/posts\/1017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.uvm.edu\/farmvia\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.uvm.edu\/farmvia\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.uvm.edu\/farmvia\/index.php?rest_route=\/wp\/v2\/users\/1307"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.uvm.edu\/farmvia\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1017"}],"version-history":[{"count":2,"href":"https:\/\/blog.uvm.edu\/farmvia\/index.php?rest_route=\/wp\/v2\/posts\/1017\/revisions"}],"predecessor-version":[{"id":1020,"href":"https:\/\/blog.uvm.edu\/farmvia\/index.php?rest_route=\/wp\/v2\/posts\/1017\/revisions\/1020"}],"wp:attachment":[{"href":"https:\/\/blog.uvm.edu\/farmvia\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.uvm.edu\/farmvia\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.uvm.edu\/farmvia\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}