How to Turn Mitt Romney into a Rap Star

The art of the video remix is sometimes a subtle one, crafting together multiple often unrelated stories into one cohesive piece, slyly coercing the viewer to see a new perspective by using sources that originally said completely different things. Sometimes it is not subtle. The ladder is the case for a video made by Hugh Atkin mixing the unlikely pairing of Mitt Romney and Eminem. The finished product is a well edited, and frankly catchy musical piece that simultaneously critiques the rightist views that Romney presents.

Let us start first with the video quality itself. This is an extremely well made video, which certainly helps further its statement about the questionable nature of Mitt Romney and his political views. A poorly made video would certainly detract from the focus but this video’s quality enhances it, allowing the viewer to be sucked in to the content at hand. Additionally, this means that they are less likely to question the absurdist statements that Mitt Romney is edited to say, as they flow so smoothly on top of the instrumental. This is what is so essential to video’s appeal: its music. The beat and song structure are lifted directly from Eminem’s song The Real Slim Shady, but the addition of Mitt Romney’s voice over the top of the music is a nearly seamless transition – albeit an absurd one. All of this works in favor to create an immersive remix of the two original media, all to further the argument that Mitt Romney is not a good presidential candidate.

This begs the question of how Atkin is actually able to have a video of Mitt Romney rapping further a political argument. The answer is in what Mitt Romney is edited to say. These absurdist statements are put together in such a flawless manner that it is hard to even differentiate what is or is not actual statements other than the jump cuts that connect them. With statements like “I’m not concerned about the very poor” and “I’m gonna get my lawn cut by illegals” being obvious examples of things that he has never truly said, the video argues that the REAL Mitt Romney does believe these things. And yet knowing the typical view points of the Republican Party and the deceiving nature of political campaigns, it is not a far-fetched idea according to Atkin and he is trying to convince us of that.

The only problem occurs because of the rhyming scheme and rhythm that is attempted in the video for the purpose of having a good song, which then sacrifices some of the clarity of the statements being presented. But perhaps this is a necessary sacrifice, as the act of rhyming and Mitt Romney flowing smoothly on top of the beat keeps the viewer engaged and helps them get through the whole of the video. Without the catchy nature of the video, the slight gain in clarity of the argument would not matter, as the viewer would not stick around to even finish hearing it.

The argument presented works on many levels and the form of the video remix is essential here. Just listing out these false quotes would be lying, and to have them sloppily edited together would be unconvincing. Atkin hits a sweet spot of quality and powerful content, providing an entertaining product with a potent message attached to it.

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thank you friend

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