{"id":7432,"date":"2014-03-25T23:12:32","date_gmt":"2014-03-26T04:12:32","guid":{"rendered":"http:\/\/blog.uvm.edu\/aivakhiv\/?p=7432"},"modified":"2014-03-25T23:16:37","modified_gmt":"2014-03-26T04:16:37","slug":"lest-you-think-were-a-faceless-entity","status":"publish","type":"post","link":"https:\/\/blog.uvm.edu\/aivakhiv\/2014\/03\/25\/lest-you-think-were-a-faceless-entity\/","title":{"rendered":"&#8220;Lest you think we&#8217;re a faceless entity&#8230;&#8221;"},"content":{"rendered":"<p>This ad is making the rounds, but in case you haven&#8217;t seen it yet, here it is. It is brilliant.<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"500\" height=\"282\" src=\"https:\/\/www.youtube.com\/embed\/2YBtspm8j8M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>As Jeff Beer puts it, the stock video footage firm <a href=\"http:\/\/dissolve.com\/showreels\/this-is-a-generic-brand-video\" target=\"_blank\">Dissolve<\/a>\u00a0illustrates the &#8220;marketing strategy equivalent of paint-by-numbers&#8221; by putting its own goods to\u00a0the words of\u00a0<a href=\"http:\/\/www.fastcompany.com\/person\/kendra-eash\">Kendra Eash<\/a>&#8216;s\u00a0<a href=\"http:\/\/www.mcsweeneys.net\/articles\/this-is-a-generic-brand-video\" target=\"_blank\">brilliant McSweeney&#8217;s piece<\/a>.<\/p>\n<p><!--more--><\/p>\n<p style=\"padding-left: 30px\">&#8220;We think first<br \/>\nOf vague words that are synonyms for progress<br \/>\nAnd pair them with footage of a high-speed train. [. . .]<\/p>\n<p style=\"padding-left: 30px\">&#8220;Lest you think we\u2019re a faceless entity,<br \/>\nLook at all these attractive people.<br \/>\nHere\u2019s some of them talking and laughing [. . .]<\/p>\n<p style=\"padding-left: 30px\">&#8220;Equality,<br \/>\nInnovation,<br \/>\nHonesty<br \/>\nAnd advancement<br \/>\nAre all words we chose from a list.&#8221;<\/p>\n<p>My question:\u00a0Does this inoculate us <em>against<\/em> advertising, or does it just develop newer and more effective tools <em>for<\/em> it? (Same question goes for\u00a0<a href=\"https:\/\/www.adbusters.org\/\">Adbusters<\/a>\u00a0and other culture-jammers.)\u00a0After all, won&#8217;t we viewers now demand this level of hyper-reflexive irony, to be sold the product that&#8217;s niche-marketed just for us?<\/p>\n<p><a href=\"http:\/\/www.fastcocreate.com\/3028162\/this-generic-brand-ad-is-the-greatest-thing-about-the-absolute-worst-in-advertising\">Read more about it here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This ad is making the rounds, but in case you haven&#8217;t seen it yet, here it is. It is brilliant. &nbsp; &nbsp; As Jeff Beer puts it, the stock video footage firm Dissolve\u00a0illustrates the &#8220;marketing strategy equivalent of paint-by-numbers&#8221; by putting its own goods to\u00a0the words of\u00a0Kendra Eash&#8216;s\u00a0brilliant McSweeney&#8217;s piece.<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[689701],"tags":[25072,25114,109058,8],"class_list":["post-7432","post","type-post","status-publish","format-standard","hentry","category-media_ecology","tag-adbusters","tag-culture-jamming","tag-dissolve","tag-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4IC4a-1VS","jetpack-related-posts":[{"id":2546,"url":"https:\/\/blog.uvm.edu\/aivakhiv\/2011\/02\/05\/first-contact-again-again\/","url_meta":{"origin":7432,"position":0},"title":"First contact (again &amp; again)","author":"Adrian J Ivakhiv","date":"February 5, 2011","format":false,"excerpt":"Thanks to the \"Jungles\" segment of BBC's Human Planet series, Survival International's photos of an \"uncontacted tribe\" in the Amazon are making the rounds once again -- see Environmental Graffiti's \"Images of the Last Uncontacted Tribe on Earth\", Ron Burnett's \"Never Before Seen Footage of an Amazonian Tribe,\" and MSNBC's\u2026","rel":"","context":"In \"Amazon\"","block_context":{"text":"Amazon","link":"https:\/\/blog.uvm.edu\/aivakhiv\/tag\/amazon\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.uvm.edu\/aivakhiv\/files\/2011\/02\/uncontacted.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1129,"url":"https:\/\/blog.uvm.edu\/aivakhiv\/2009\/09\/28\/still-process-relations-all-the-way-down\/","url_meta":{"origin":7432,"position":1},"title":"still process-relations all the way down","author":"Adrian J Ivakhiv","date":"September 28, 2009","format":false,"excerpt":"Keeping up with Graham Harman means continually being tempted to respond to him, and since he doesn't allow comments on his blog, for reasons I completely understand, I can only hold my tongue or flap it here. (Or I can do the respectful thing and write up a lengthier and\u2026","rel":"","context":"In &quot;Philosophy&quot;","block_context":{"text":"Philosophy","link":"https:\/\/blog.uvm.edu\/aivakhiv\/category\/geo_philosophy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1543,"url":"https:\/\/blog.uvm.edu\/aivakhiv\/2010\/12\/12\/being-knowing-knowing-being\/","url_meta":{"origin":7432,"position":2},"title":"Being knowing, knowing being","author":"Adrian J Ivakhiv","date":"December 12, 2010","format":false,"excerpt":"The debate between relational and objectological variants of speculative realism (for lack of a better characterization) has taken another of its more frenetic turns, which is both frustrating and promising -- frustrating because it tends to descend into personally directed pejoratives when it does that, and because, as Steve Shaviro\u2026","rel":"","context":"In &quot;Philosophy&quot;","block_context":{"text":"Philosophy","link":"https:\/\/blog.uvm.edu\/aivakhiv\/category\/geo_philosophy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5929,"url":"https:\/\/blog.uvm.edu\/aivakhiv\/2012\/12\/14\/on-the-subjects-of-experience\/","url_meta":{"origin":7432,"position":3},"title":"On the subject(s) of experience","author":"Adrian J Ivakhiv","date":"December 14, 2012","format":false,"excerpt":"This continues the consideration of subjectivity begun in the last post (on Zizek and Buddhism). It also continues the series on process-relational ecosophy-G, or pre-G. \u00a0 \u00a0 Who or what is a subject of experience, and what does it matter? A. N. Whitehead's panexperientialist metaphysics, and many of those philosophies\u2026","rel":"","context":"In &quot;Philosophy&quot;","block_context":{"text":"Philosophy","link":"https:\/\/blog.uvm.edu\/aivakhiv\/category\/geo_philosophy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.uvm.edu\/aivakhiv\/files\/2012\/09\/carlsbad_2100_600x450-275x206.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1593,"url":"https:\/\/blog.uvm.edu\/aivakhiv\/2010\/12\/13\/agreements-productive-differences\/","url_meta":{"origin":7432,"position":4},"title":"Agreements &amp; productive differences","author":"Adrian J Ivakhiv","date":"December 13, 2010","format":false,"excerpt":"Levi Bryant has proposed a ceasefire on the objects\/relations debate, and followed that up with a nice post calling for self-moderation of our more confrontational urges and for a more affirmative writing (and blogging) style that would render the form of our writing more consonant with its content. I'm all\u2026","rel":"","context":"In &quot;Philosophy&quot;","block_context":{"text":"Philosophy","link":"https:\/\/blog.uvm.edu\/aivakhiv\/category\/geo_philosophy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10471,"url":"https:\/\/blog.uvm.edu\/aivakhiv\/2020\/04\/11\/process-relational-ecologies-querying-some-terms\/","url_meta":{"origin":7432,"position":5},"title":"Process-relational ecologies: querying some terms","author":"Adrian J Ivakhiv","date":"April 11, 2020","format":false,"excerpt":"It's wonderful to see that process-relational theory is getting noticed in the study of social-ecological systems. A new article in Ecology and Society, Garcia et al's \"Adopting process-relational perspectives to tackle the challenges of social-ecological systems research,\" argues that a process-relational perspective, \"which focuses on nonequilibrium dynamics and relations between\u2026","rel":"","context":"In &quot;Philosophy&quot;","block_context":{"text":"Philosophy","link":"https:\/\/blog.uvm.edu\/aivakhiv\/category\/geo_philosophy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.uvm.edu\/aivakhiv\/files\/2020\/04\/paradigm-event.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.uvm.edu\/aivakhiv\/files\/2020\/04\/paradigm-event.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.uvm.edu\/aivakhiv\/files\/2020\/04\/paradigm-event.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.uvm.edu\/aivakhiv\/files\/2020\/04\/paradigm-event.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.uvm.edu\/aivakhiv\/wp-json\/wp\/v2\/posts\/7432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.uvm.edu\/aivakhiv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.uvm.edu\/aivakhiv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.uvm.edu\/aivakhiv\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.uvm.edu\/aivakhiv\/wp-json\/wp\/v2\/comments?post=7432"}],"version-history":[{"count":9,"href":"https:\/\/blog.uvm.edu\/aivakhiv\/wp-json\/wp\/v2\/posts\/7432\/revisions"}],"predecessor-version":[{"id":7440,"href":"https:\/\/blog.uvm.edu\/aivakhiv\/wp-json\/wp\/v2\/posts\/7432\/revisions\/7440"}],"wp:attachment":[{"href":"https:\/\/blog.uvm.edu\/aivakhiv\/wp-json\/wp\/v2\/media?parent=7432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.uvm.edu\/aivakhiv\/wp-json\/wp\/v2\/categories?post=7432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.uvm.edu\/aivakhiv\/wp-json\/wp\/v2\/tags?post=7432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}