Measuring the Success of Email Newsletters

So you’re tasked with creating and distributing an email newsletter for your department. Creating newsletters can be a labor of love. A lot of effort often goes into wrangling content, formatting, and designing each communication. At the end of the day, how do we know if all that work has paid off? How can we […]

Web Metrics at UVM: developing a holistic approach

Many university websites, including ours, suffer from a split personality disorder. As emails seem to indicate, most site visitors perceive the institutional website as a single entity with ultimate power residing with the infamous Webmaster. One might expect that as our institutions have oversight from administrators and administrative bodies, so must our institutional website. This […]