Category Archives: Marketing

Spotlight on Arbor Farmstead & Alisha Utter

In 2016, Alisha Utter launched Arbor Farmstead in the Champlain Islands with her partner, Kyle Bowley. Arbor Farmstead focuses on plant-based agriculture, following the practices of “veganic” farming which builds on organic practices but eschews all animal products/byproducts from fish meal to animal manure. A diverse mix of plants and practices, flexibility in responding to customers, and strategic planning in balancing farm and off-farm work, all work together to help Alisha and Kyle build their farm’s resilience to production, market, financial and human risks. Continue reading

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Spotlight on Lydia Smith: Growing a Business while Growing Up

Originally published in UVM New Farmer Blog With her prize-winning registered Border Leicester sheep flock, Lydia Smith is a beginning farmer to watch. Lydia’s business, Echo Ridge Flock, sells breeding stock, feeder lambs, raw fleeces, wool blankets, pelts and meat, and … Continue reading

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Staying Competitive in a Maturing Local Food Market

By Suzy Hodgson Editor’s Note: This article is adapted from Rose Wilson’s presentation MARKETING 201: Helping Farmers Stay Competitive in a Maturing Market, National Farm Viability Conference, Albany, 2017. “As local food markets mature and competition increases, it’s becoming harder for experienced … Continue reading

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