Category Archives: Marketing

Growing a Business while Growing Up

Originally published in UVM New Farmer Blog With her prize-winning registered Border Leicester sheep flock, Lydia Smith is a beginning farmer to watch. Lydia’s business, Echo Ridge Flock, sells breeding stock, feeder lambs, raw fleeces, wool blankets, pelts and meat, and … Continue reading

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Staying Competitive in a Maturing Local Food Market

By Suzy Hodgson Editor’s Note: This article is adapted from Rose Wilson’s presentation MARKETING 201: Helping Farmers Stay Competitive in a Maturing Market, National Farm Viability Conference, Albany, 2017. “As local food markets mature and competition increases, it’s becoming harder for experienced … Continue reading

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Best Marketing Practices for the Holidays

The best marketing practices for the holidays is to follow Stephen Covey’s advice about the 7 habits of effective people: “Start with the end in mind.” Your “end” is to get more customers and make more profits. Editor’s note: This … Continue reading

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