US outdoor clothing giant Patagonia is calling for business leaders to back regenerative organic agriculture, claiming that certain textile standards are “not going far enough.”
Patagonia CEO Rose Marcario blogs about regenerative agriculture:
A growing number of corporations, researchers, journalists and practitioners have also started using the term “regenerative”—as well as “restorative,” “sustainable,” “ethical,” and others—almost interchangeably, without any clear sense of what we’re talking about. Even worse, we’re increasingly seeing “sustainable” claims combined with conventional (non-organic) farming, which defeats the purpose entirely. How can you rebuild soil ecosystems while simultaneously pumping the soil with pesticides and herbicides?
We shouldn’t tolerate the watering down of agricultural practices that hold potential for enormous benefit to our suffering planet. The risks are simply too great. Meaningless terms with little or no concrete definition inundate consumers at every turn (even the label “organic” can be slippery), causing confusion at best. And some existing standards don’t go far enough. For example, many companies have signed onto the Better Cotton Initiative—a program that includes some important environmental and social provisions but ultimately still perpetuates some harmful conventional practices, including use of synthetic pesticides and GMO seeds.
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