What can we do when we need to be creative, but it’s not there? We’ve all had it, be it writer’s block, artist’s block, entrepreneurial block, etc., the dreaded block is a creative type’s worst nightmare. What if we had a way to break through this block that was fun, easy, and took less than 10 minutes to complete? It may sound crazy, but I shared a tool with my SEMBA classmates this March that touched on all these requirements. I call it On Demand Creativity.
The alternative uses task, as it is more commonly named, was created by J.P. Guilford in 1954. At its very core, the task looks at an everyday object and aims to discover alternate uses for that object. For example, a paperclip’s primary use is to bind papers together. A paperclip may alternately become a ring, necklace, or earring. Within eight minutes, alone or in a group, one can look for as many of these uses for a paperclip, or other object, as possible. The aim is number of ideas generated. As a byproduct of looking for the highest number of alternatives, creativity starts to flow. Questions are asked: how many paperclips am I allowed? Can I manipulate them? How much time am I allowed to make the new object? Is it just me or can many people work on this? Over time, assumptions are either created or shattered, and in this brief timeframe, our minds open up to new possibilities and our proverbial creative juices get flowing.
This post was written by Aditi Datta, SEMBA ’17, and former student editor of “The SEMBA Review.”
Erin Meezan,Vice-President of Sustainability at Interface, Inc. and member of the SEMBA Advisory Board, offered her insights and tips for success with the SEMBA class through the program’s Executive in Residence speaker series, in which leading-edge practitioners share their personal stories and perspectives with students.
Environmentally-friendly carpet manufacturer Interface is a progressive, innovative organization that leads the industry in its full commitment to sustainability. Yet, Erin Meezan still faces resistance and apprehension each day. Meezan’s specific tools, tips and skills are valuable assets to utilize in any career that challenges the status quo, and are especially relevant to SEMBA students.
This story was written by Lauren Hesterman, SEMBA ’17.
EDITOR’S NOTE: SEMBA regularly brings in business icons, executives, and entrepreneurs for hands-on, face-to-face workshops on issues ranging from sustainability to organizational leadership. In mid-October, John Abele, co-founder of the pioneering medical device company Boston Scientific, sat with the SEMBA cohort and talked about innovation and collaboration.
Not surprisingly, I found myself Googling new and exciting ideas no less than a dozen times while listening to John Abele speak to our SEMBA cohort last month. A dozen times – and it most certainly was not because I was distracted or disengaged. Rather, it was quite the opposite.
John is one of those people that has inspiration oozing out of him. His relentless curiosity is apparent through and through. He had me searching for a new Irish company that is selling light instead of bulbs, a human anatomy chart, and the economic theories of Elinor Ostrom. Co-founder of Boston Scientific, where scientific innovation and humanitarian collaboration meet, John Abele has been driving innovative medical solutions for more than four decades. While John’s list of tangible accomplishments is enough to fill up a CV many times over, perhaps his greatest asset is his remarkable ability to collaborate.
This post was written by Chris Howell, a member of the SEMBA Class of 2017.
One of SEMBA’s more impressive elements is the program’s direct connection to so many innovators in the discipline and practice of sustainable entrepreneurship. From our well-connected advisory board to the steady stream of speakers from a range of industries, our network grows by the week.
This week, we had the pleasure of attending a talk and class with Michael Russo, professor of Sustainable Management and head of the Department of Management at University of Oregon’s Lundquist College of Business.