This post was written by Adam Berry, SEMBA ’17
What can we do when we need to be creative, but it’s not there? We’ve all had it, be it writer’s block, artist’s block, entrepreneurial block, etc., the dreaded block is a creative type’s worst nightmare. What if we had a way to break through this block that was fun, easy, and took less than 10 minutes to complete? It may sound crazy, but I shared a tool with my SEMBA classmates this March that touched on all these requirements. I call it On Demand Creativity.
The alternative uses task, as it is more commonly named, was created by J.P. Guilford in 1954. At its very core, the task looks at an everyday object and aims to discover alternate uses for that object. For example, a paperclip’s primary use is to bind papers together. A paperclip may alternately become a ring, necklace, or earring. Within eight minutes, alone or in a group, one can look for as many of these uses for a paperclip, or other object, as possible. The aim is number of ideas generated. As a byproduct of looking for the highest number of alternatives, creativity starts to flow. Questions are asked: how many paperclips am I allowed? Can I manipulate them? How much time am I allowed to make the new object? Is it just me or can many people work on this? Over time, assumptions are either created or shattered, and in this brief timeframe, our minds open up to new possibilities and our proverbial creative juices get flowing.