From the Web: REBA, a Google SVP and a physicist find the equation for change

There are moments when, suddenly, big change looks much more possible than previously imagined.

For advocates of renewable energy, one of those moments came two years ago when executives from a few major corporations met with officials from a half-dozen utilities. It was the first meeting organized by the Renewable Energy Buyers Alliance (REBA).

REBA — a collaboration between the Rocky Mountain Institute’s Business Renewables Center, Business for Social Responsibility’s Future of Internet Power intiative, the World Resources Institute’s Charge Initiative and WWF’s Corporate Renewable Energy Buyers’ Principles, which is also supported by WRI — had already made it easier for corporations to buy renewable power through creating a methodology for power purchase agreements with energy producers.

Now, it’s making it easier for companies to deal directly with utilities to get that power. As a result, 13 utilities operating in 10 states now offer green tariffs for procuring renewable power.

Learn more (via GreenBiz) >>