From the Web: Can this startup use blockchain to brew up more sustainable coffee?

An entrepreneur with a background in verifying the provenance of so-called conflict minerals is applying that expertise to keep tabs on one of the world’s most widely traded commodities: coffee. Tracking this kitchen staple requires a mélange of emerging technologies such as blockchain, artificial intelligence and the internet of things.

The goal of his venture, bext360, is to help coffee buyers automate their dealings with fair-trade farmers, allowing them to more closely track the source and quality of the fair trade beans they’re buying while speeding up payments for local growers.

For buyers, the service promises deeper transparency, as well as a way of automating the verification process. For harvesters and growers — largely women — the service could mean more ready access to investment capital, according to bext360 CEO Daniel Jones.

Learn more (via GreenBiz) >>

2 Replies to “From the Web: Can this startup use blockchain to brew up more sustainable coffee?”

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