New York Times op-ed columnist Ross Douthat has it partly right: with its tree/Goddess-worshipping, tribal-shamanic-indigenous-hunter-gatherer-Daoist-pagan New-Age all-is-One-ism, Avatar is an expression of the longstanding American tradition of pantheist nature spirituality. Douthat thinks that that’s mainstream and that Hollywood is fully behind it, but it’s really still the insurgent religion to muscular Christianity and militarist nationalism. This is one of the rare films in which the Goddess (Mother Nature & the Natives) takes on the Capitalist War Machine and… well, you’ll have to see who wins.
But behind it all is the Spielberg factor, i.e., that the overt message (‘Man vs. Nature’, or rather high-modernist techno-capitalism vs. Body-Shop-nature-tech) is undercut by the implicit message that it is science, technology, and Hollywood magic — the Image Industry, the Spectacle — that enchants us and brings us what we really want. And they bring us new life, maybe eternal life [...]